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Program overview
3 years plus optional professional 48-week placement after year 2
Full time
Bachelor's degree
Scholarships available
Start dates
Birmingham
09 September 2019 
27 January 2020 
21 September 2020 
25 January 2021 
Program description

Program description

Awarded by: University of Birmingham

Overview

Digital technology has revolutionised the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. 

If you are currently working, or aspire to work in, the areas of marketing, media and digital technologies, this course will enable you to study marketing and digital applications. You will develop an awareness of the current practices concerned with digital marketing and get first-hand experience of the issues which are prevalent in today’s digital marketing environment. 

You will gain a solid foundation in marketing and get an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. It will also help to support your professional and career development and equip you for work in today’s digitally-enhanced marketing environment.

Why should I choose this course?

  • A variety of innovative, entrepreneurial and creative modules are available to enhance your digital marketing skills and competencies.
  • You will work on live digital marketing projects and be able to network with digital marketing agencies and professionals.
  • You will develop an understanding of web 2.0 technology advancements and study consumer behaviour trends within the digital sphere.
  • You will have the opportunity to engage in consultancy projects, allowing you to apply theoretical concepts to practical situations.
  • Your experience will be further enhanced through guest lectures from leading digital and social media industry experts.
  • Give yourself the employment edge and learn a language as an optional module. 

Kick-Start Scheme

All new students studying a full-time, undergraduate or PGCE course, paying fees at the maximum rate (£9,250), and with a student status of Home, EU or Channel Isles are eligible to receive £300 per year via the Kick-Start Scheme. To find out more about how these funds can support your studies and your future career, and to find out if you are eligible for an additional £500 per year, visit Kick-Start FAQs. 

Open days

Our  open days are designed to give you as much information as possible about UCB and the areas you are interested in studying. Come along and we may make you an offer on the day.

Program content

Year 1

  • Digital Toolkit
  • Essentials of Digital Marketing Communications
  • The External Business Environment
  • Marketing Dynamics
  • People and Organisations
  • Planning for Professional Development
  • Principles of Finance

Year 2

  • Advanced Digital Toolkit
  • Consumer Insights
  • Employability in Practice
  • Marketing Intelligence
  • Digital Marketing Planning
  • Optional Work Placement
  • Professional Placement

Options:

  • Digital Content and Copy
  • Voluntary Initiative
  • Modern Languages (Upper Intermediate)
  • Creative Communications
  • Enterprise Start-up Studies
  • Operational Sales Management
  • Business Innovation and the Environment

Year 3

  • Creative Digital Innovation
  • Digital Planning and Analytics
  • Marketing Showcase
  • Managing On-line Communities

Options:

  • Modern Languages and Cultural Studies
  • Advertising and Media Management
  • International Marketing
  • Enterprise Risk Management
  • Social Entrepreneurship
  • Brand Management

Please note

The modules listed on the website for this course are regularly reviewed to ensure they are up-to-date and informed by industry as well as the latest teaching methods. Unless otherwise stated, the modules listed above for this course are for students starting in the academic year 2019/20. On occasion, we may need to make unexpected changes to modules and if this occurs, we will contact all offer holders as soon as possible.

Tuition fees

  • UK/EU - £9,250. If you are an English or EU student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year. 
  • Non-EU - £10,300

Degree

BA (Hons) in Digital Marketing 

Career opportunities

Employability

Digital marketing is a cutting-edge marketing sector with unlimited potential. It is an integral part of marketing strategies which businesses use to compete in a dynamic commercial environment. 

Graduating with this degree will enable you to pursue a career path in:

  • Web design and digital marketing
  • Media development and advertising
  • Online community management
  • Social media marketing and management
  • Digital planning and strategy

hired@UCB

hired@UCB is our student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills.

Based on the 7th floor of our Summer Row campus, the hired@UCB team comprises specialist and qualified staff with knowledge and experience of:

  • Careers advice and guidance
  • Placements, work experience and volunteering
  • Employer engagement
  • Part-time and seasonal work
  • Internships and apprenticeships
  • Graduate schemes and alumni support
  • Unitemps – UCB's recruitment agency

Request info

Want to know more about this program, Digital Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About school

University College Birmingham

Based in the heart of the UK’s biggest regional city, University College Birmingham (UCB) is highly respected by employers and industry for providing career-focused education and training. UCB specialises in vocational courses in both the Higher Education and Further Education...


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Reviews

Charles
(5)
Initially I was drawn to UCB as a friend recommended it to me who had a brilliant experience there. But once I looked further into the modules available on the Digital Marketing top-up course, I knew it was the place for me. I am more interested in the artistic, imaginative side of marketing and so, for me, Creative Digital Innovation has bee...
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Contact info

University College Birmingham

UCB; Summer Row
B3 1JB Birmingham
United Kingdom

 Show phone number
www.ucb.ac.uk


Request information

Want to know more about Digital Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Reviews
Digital Marketing
Program rating
(5.0)
Based on 1 reviews

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