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Bachelor's Degree in Advertising and Public Relations

Universitat Internacional de Catalunya
Spanish, English

Program description

Bachelor's Degree in Advertising and Public Relations

Demand for experts in publicity and public relations is growing every day. Businesses and organisations always need professionals who can analyse social phenomena and manage appropriate communication policies in a creative environment, while being aware of the strategic role that communication plays in today’s world.

Studies in Publicity and Public Relations offer future professionals a holistic vision of communications and prepare them to be creative project managers and communication consultants, consistently emphasizing the critical skills and social commitment that are fundamental to this profession.

Because we live in an increasingly inter-connected world, the UIC Barcelona enhances its educational offerings by incorporating the latest technologies and mastery of the English language into the curriculum.

The University’s facilities are equipped with cutting-edge equipment, and the international dimension of the coursework – through workshops, courses given in English, and meeting points featuring prominent figures in an international forum – are key to securing professional success in the future.


The aim behind the Bachelor’s Degree in Advertising and Public Relations is to train future professionals in this field based on two fundamental dimensions: the human dimension and the professional dimension. In line with what is underlined by ADECEC (the Association of Public Relations and Communications Consultancy Companies) we believe it to be fundamental to teach people values: loyal, since public relations work is based on a long-term relationship, credible, committed and rigorous. At the same time, the saturation among audiences from the traditional media used for advertising, requires professionals from the area to have the ability to transcend a consumerist and superficial perspective. The audience demands a more personal relationship, and to provide a response to this new professional profiles are required. 

Admission requirements

Anyone who meets the admission requirements and general prerequisites for access to the degree program may apply. However, the recommended profile for access is that of a person with previous education in the area of humanities or social sciences, with a vocational attitude towards the world of communication and in whom the following skills stand out:

  • Discipline and dedication
  • Quick decision-making skills
  • Psychological skills and empathy
  • Emotional balance
  • An interest in research
  • Responsibility and observation skills
  • Teamwork and leadership
  • An interest in current affairs

Request information to learn more about the admission requirements and the application procedure for this program. 

Does this course require proof of English proficiency?

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Tuition fees

The price of this program is € 8.400. 


Upon completion of this program, graduates will be awarded a Bachelor's Degree in Advertising and Public Relation. 

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About this institute

Universitat Internacional de Catalunya

Welcome to the project of your life. UIC Barcelona is the ideal place for carrying it out. Since 1997, we have been developing people based on academic rigour, university life and enriching life experiences. Christian humanism inspires us to search...

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Contact info

Universitat Internacional de Catalunya

Immaculada, 22
08017 Barcelona

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