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Barcelona
English
06 July 2020
Application deadline: 30 April 2020
2,385 EUR

Program description

Marketing & Business 4.0

The University of Vic – Central University of Catalonia offers a two-week summer program on Marketing & Business 4.0 in Barcelona. The program focuses on the following: Evolution of strategic marketing from the beginning right through to latest trends; learning how to build experiences that link with the consumer emotions through real case studies and projects; and interpreting large amount of data for the introduction of new upcoming products.

Admission requirements

The Summer program Marketing and Business 4.0 is addressed to undergraduate students from Business, Management, Marketing and Advertising fields of study, even though other related backgrounds might be considered.

Furthermore, students should have a good command of English at the bachelor's and master's level.

Academic calendar 2020-2021

  • 2 weeks from 6th to 18th July 2020
  • Application deadline: 30th April 2020

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Program content

Program Outline

The course last for 2 weeks, with a total of 60 hours (6 ECTS).

It is divided in four parts:

  • Module 1: Evolution to Marketing 4.0
  • Module 2: Sensitive Marketing
  • Module 3: Experiential Marketing
  • Module 4: Big Data applied to Product Launching

(*) ECTS: European Credit Transfer System

Trips included

  • Gothic Quarter (Barcelona city)
  • FC Barcelona Museum and Stadium
  • Sagrada Familia
  • Girona city
  • Costa Brava

Tuition fees

Fees

Accommodation and Breakfast €2385 

Tuition, accommodation*, breakfast, airport meet and greet**, welcome dinner, cultural program

Half Board €2620 

Tuition, accommodation*, breakfast, dinner, airport meet and greet**, welcome dinner, cultural program

Details

  • Accommodation: shared double room.
  • For individual room: extra fee of 325 €

**Meet & Greet at Barcelona-El Prat Airport (5th July 2020)

The price includes:

  • Welcome pack with local information and advice
  • Teaching and tutorial sessions with a qualified teaching team
  • Registration and enrolment fees
  • Assessment
  • UVic-UCC transcript at the end of the program
  • Internet access
  • All teaching materials handed out for the program
  • Use of UVic-UCC facilities
  • UVic-UCC email account
  • Accommodation in shared double rooms.

The price does not include:

  • Transport
  • Meals and drinks
  • Books and personal expenses

Qualification

After successful completion of the Summer program you will receive a certificate and credits which can be further transferred to higher educational institutes and business schools.

Request info

Want to know more about this program, Marketing & Business 4.0? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Universitat de Vic - Universitat Central de Catalunya

Universitat de Vic - Universitat Central de Catalunya

University of Vic - Central University of Catalonia emerged from a regional and citizens’ initiative to continue with a university tradition that goes back to the Middle Ages. University of Vic - Central University of Catalonia is a public university...


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Why study at Universitat de Vic - Universitat Central de Catalunya

Spain ranked #6 study abroad country

Spain has been ranked the #6 study abroad country in Europe (and #9 in the world) for 2020! With universities founded as far back as 1218, Spain offers you a wide variety of study opportunities to choose from. Your next big adventure could be waiting for you in Spain, so why not take the plunge?

Contact info

Universitat de Vic - Universitat Central de Catalunya

Carrer de la Sagrada Família 7
08005 Vic, Barcelona Barcelona
Spain

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Request information

Want to know more about Marketing & Business 4.0? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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