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Master's Degree in Sport Business Management

Universitat de Barcelona
Full time
Master's degree
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Master's Degree in Sport Business Management

Program description

Master's Degree in Sport Business Management

The master's degree in Sport Business Management is designed to provide students from different fields of study related to economics and sport with the skills to become business leaders in the sector. Students who successfully complete the program will be capable of managing public and private sports enterprises and will have the technical knowledge for solid, effective professional practice. The degree program also aims to foster an entrepreneurial spirit for the creation of new companies linked to this sector.

Upon completion of the program, students will understand the key factors involved in the management of a private or public sports business.

The following university departments are involved in teaching the program:

  • Department of Economics and Business Organization
  • Department of Accounting
  • Department of Sociology and Organizational Analysis
  • Department of Administrative Law and Procedural Law
  • Department of Mercantile Law, Labour Law and Social Security Law
  • Department of Social Psychology
  • Department of Econometrics, Statistics and Spanish Economy

The University of Barcelona also offers a UB-specific master's degree in Financial Management of Sports Organizations, intended for general sports professionals.

The languages of instruction for this program are Spanish: 80%, English: 20%.

Admission requirements

In accordance with Article 16 of Royal Decree 1393/29 October 2007, students must hold one of the following qualifications to access university master's degree courses:

  • An official Spanish degree.
  • A degree issued by a higher education institution within the European Higher Education Area framework that authorizes the holder to access university master's degree courses in the country of issue.
  • A qualification from outside the framework of the European Higher Education Area. In this case, the qualification should be recognized as equivalent to an official Spanish degree. If it is not recognized, the University of Barcelona shall verify that it corresponds to a level of education that is equivalent to official Spanish degrees and that it authorizes the holder to access university master's degree courses in the country of issue. Admission shall not, in any case, imply that prior qualifications have been recognized as equivalent to a Spanish master's degree and does not confer recognition for any purposes other than that of admission to the master's degree course.

For more information about admission requirements, please visit the university website.

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Program content

The main objective of this program is to train students from diverse academic backgrounds in sports-related economics, as preparation for management roles in sports businesses and organizations operating within different areas and sectors of the economy. This entails gaining in-depth knowledge of business management, and advanced knowledge and understanding of the theoretical and practical aspects of sports business management. To this end, the course provides the requisite knowledge of accounting and finances and the regulatory framework governing business activities in the sports industry, and draws attention to the importance of social responsibility and ethics in business-related decision making. It also includes training in marketing, which is a vital tool for the development of corporate image and market positioning. Other key topics are the organization of sports events, sponsorship, advertising and public relations. Ultimately, graduates will acquire the capacity to apply and integrate their knowledge in any environment, including multidisciplinary contexts.

Career opportunities

By the end of the master's degree, students will understand the functional areas and key tasks involved in the management of a sports company or organization. They will study organizations and companies active in the public and private sectors, at local and regional, national and international levels. They will also have the knowledge of business management to take on basic responsibilities in the management of an organization, business, association or sports facility and understand the skills that must be perfected to ensure effective professional practice.

Therefore, career opportunities are to be found in business management in the sports industry, from managing fitness and competition facilities and technical management positions within federations or other organizations that promote sport to business management for sports equipment companies, for example. Other career paths include sports events, club management, management of marketing programs and the design of other policies to promote sports products and services.

Finally, the course aims to promote entrepreneurship and foster the creation of new service companies in the sports sector.

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About this institute

Universitat de Barcelona 

The University of Barcelona, founded in 1450, is a comprehensive higher education institution that presents deep academic tradition coupled with frontier scientific knowledge. It is located in the city of Barcelona, one of the main cosmopolitan hubs in the Mediterranean...

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Why study at Universitat de Barcelona

Why choose the University of Barcelona?

  • It is the top-rated Spanish university in the most prestigious international university rankings.
  • It is among the 25 best universities of the world with more than 400 years of history.
  • It is situated in Barcelona, one of the best university cities in the World.
  • It offers a wide range of course offerings: bachelor’s degree courses, master’s degree courses, doctoral programs and other specific courses and programs.

Contact info

Universitat de Barcelona

Gran Via de les Corts Catalanes, 585
08007 Barcelona Catalunya

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