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Master's Degree in Marketing and Market Research

Universitat de Barcelona
Barcelona
Spanish
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Application deadline: 2nd Period: 2020-06-29; 3rd Period: 2020-09-02
Master's Degree in Marketing and Market Research

Program description

Master's Degree in Marketing and Market Research

The university master's degree in Marketing and Market Research (MIM) is an official course adapted to the European Higher Education Area. It is a year-long course, worth 60 credits. The master's degree is taught in Spanish, has a professional focus, and provides students with advanced, specialized training in marketing and market research.

Due to the combination of academic and professional profiles in this sector of activity, the master's degree in Marketing and Market Research is taught by twenty-one lecturers with teaching-research and professional experience.

The master's degree has a practical focus, with a predominance of participative lectures, debates, practical cases, exhibitions, and talks and seminars given by professionals in the sector.

Students have the opportunity to carry out placements in companies and organizations in the sector, both in the area of marketing and in market research.

Admission requirements

In accordance with Article 16 of Royal Decree 1393/29 October 2007, students must hold one of the following qualifications to access university master's degree courses:

  • An official Spanish degree.
  • A degree issued by a higher education institution within the European Higher Education Area framework that authorizes the holder to access university master's degree courses in the country of issue.
  • A qualification from outside the framework of the European Higher Education Area. In this case, the qualification should be recognized as equivalent to an official Spanish degree. If it is not recognized, the University of Barcelona shall verify that it corresponds to a level of education that is equivalent to official Spanish degrees and that it authorizes the holder to access university master's degree courses in the country of issue. Admission shall not, in any case, imply that prior qualifications have been recognized as equivalent to a Spanish master's degree and does not confer recognition for any purposes other than that of admission to the master's degree course.

For more information about admission requirements, please visit the university website.


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Program content

The general objective of this master's degree is to provide advanced and specialized training in marketing and market research to respond to social and business needs in the sector. Therefore, the aim is to provide students with a comprehensive, in-depth, theoretical and practical overview of the methods and techniques of marketing management and the tools and techniques used in market research, which are required for the development of the company and other organizations in a highly competitive environment.

Qualification

With this training, students gain the skills required:

  • To hold positions of responsibility in the area of marketing and market research in companies, consultancies, offices, research institutes, and other organizations, and to work as an independent professional.
    • To undertake business initiatives and new projects and introduce them into the market.
    • To design and implement rigorous business research in global, competitive environments for companies and non-profit organizations.
    • To improve professional opportunities as individuals who already have management experience in these areas of knowledge or who hold a bachelor's degree in this area and wish to reinforce or expand their training and technical capabilities in the field of marketing and market research.

Career opportunities

The master's degree in Marketing and Market Research is focused on professional careers in marketing in companies and other organizations and public institutions, as well as work as an independent professional.

Graduates may work in areas of commercial activity, sales, communication, market analysis, and product responsibility; in marketing and communication consultancies, market research institutes, advertising agencies, and other communication organizations, etc.

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About this institute

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Universitat de Barcelona 

The University of Barcelona, founded in 1450, is a comprehensive higher education institution that presents deep academic tradition coupled with frontier scientific knowledge. It is located in the city of Barcelona, one of the main cosmopolitan hubs in the Mediterranean...


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Why study at Universitat de Barcelona

Why choose the University of Barcelona?

  • It is the top-rated Spanish university in the most prestigious international university rankings.
  • It is among the 25 best universities of the world with more than 400 years of history.
  • It is situated in Barcelona, one of the best university cities in the World.
  • It offers a wide range of course offerings: bachelor’s degree courses, master’s degree courses, doctoral programs and other specific courses and programs.

Contact info

Universitat de Barcelona

Gran Via de les Corts Catalanes, 585
08007 Barcelona Catalunya
Spain

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www.ub.edu

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