About this program
International Marketing & Sales Communication
The Master's course allows you to develop integrated marketing, communication and sales skills at an international level. An innovative master's degree in line with the strengths of the IULM University, multidisciplinary, practical approach, and ability to anticipate market changes and that offers you the unique opportunity to specialize overseas thanks to a Study Tour in California. The path is completed with many project works, business games and a sales pitch competition.
Admission requirements
This programme is suitable for graduates and professionals.
For more information about admission requirements, please visit the university website.
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Learn moreProgram content
International Marketing:
- Analyzing customer insights in global markets
- Advanced marketing strategy
- International branding
- International trade marketing
- Managing sustainability in global chains
International Sales Communication:
- Intercultural communication
- Sales management & neuro-selling
- Relationship selling for global business
- International retail selling
Soft Skills Laboratory:
- Storytelling across boundaries
- Complex Negotiation-multicultural contexts, complex projects & manifold interlocutors
- Creative leadership
- Individual & cross-culture team coaching
Digital Marketing Laboratory:
- Analytics & big data for marketing & sales
- Data sensing & visualization
- Social media marketing & omnichannel experience management
- Marketing automation, CRM and Artificial Intelligence
Cross-cultural Laboratory:
- EMEA (Europe, Middle East, Africa) & Russia
- APAC (Asia Pacific) & India
- NORTH AMERICA (Canada, USA) & LATAM (Latin America)
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition
- Enrolment fee for EU students: €8,000+VAT
- Enrolment fee for non-EU students: € 11,712
Qualification
The Master in International Marketing & Sales Communication aims to create professional figures capable of solving problems of marketing, communication and sales, in the logic of creating value processes focused on the customer. The lessons will be held by Italian and foreign university professors. Fieldwork, business games and a sales pitch competition are also planned. The numerous partner companies will contribute to an active participation in the didactics and the offer of internships.
Career paths
- International marketing manager
- Growth manager
- International product manager
- International trade manager
- Country manager
- Global sales manager
- Key account executive
- Business developer
- International communication & brand manager
- Customer Success Manager.
Message the school
About this institute
Università IULM
Università IULM is the center of excellence in Italy for training in Communication and New Media, Languages, Tourism, Arts and Design. For more than 50 years, Università IULM has been building its educational mission based on expertise, knowledge and awareness,...
Contact info
Università IULM
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