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Artificial Intelligence for Business and Society

Università IULM
2 years
Full time
Master's degree
Scholarships available
On campus
Milan
Italian
Inquire for more information

About this program

Artificial Intelligence for Business and Society

The Master's Degree in Artificial Intelligence for Business and Society is a new educational pathway characterised by an innovative and interdisciplinary approach that trains professionals to better understand and manage marketing activities and business innovation processes based on Artificial Intelligence and advanced analysis of Big Data.

The course offers a perfect mix of humanistic and technological content, lectures and workshop practice; it trains professionals, who are increasingly sought after on the labour market, who can bridge the gap between technological development and concrete applications in marketing, communication and business management.

Admission requirements

The Admissions Team will help you to verify whether you meet the requirements and will support you throughout every step necessary to become a IULM student.

You can enrol in Postgraduate Programmes (2-year Master’s) if you have:

  • a coherent first cycle degree (Bachelor’s degree);
  • B2 Italian language proficiency (for Italian taught programmes. C1 Italian proficiency is required for the MA in Specialised Translation and Conference Interpreting) or B2 English language proficiency (for English taught programmes);
  • specific basic knowledge.

For more information about admission requirements, please visit the university website.


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Program content

Year 1

Compulsory subjects

  • Strategic management & digital technology
  • Basics of computer science and Big Data management
  • Advanced marketing and Artificial Intelligence
    • Advanced marketing
    • AI for marketing
  • Statistics and Machine learning for marketing
    • Probability and statistics for marketing
    • AI and Machine learning for marketing
  • Socio-cultural scenarios, regulations and ethics of the Big Data Society
    • Socio-cultural scenarios of the Big Data Society
    • Regulations and ethics for the Big Data Society
  • AI: Mind and Machines
    • Mind and Machines
    • One workshop chosen from:
    • Artificial Intelligence workshop
    • Cognition, Neuroscience and Machine Learning workshop
  • Elective courses
    • Student's choice

Year 2

Compulsory subjects

  • Data Mining & Text Analytics: Augmented intelligence to generate value from Big Data e texts
  • Decision-making models for data driven marketing
  • Digital advertising
  • Marketing automation, marketing platform & analytics
    • Virtual reality and augmented reality for marketing and advertising
  • AI: Mind and Machines
    • Mind and Machines
    • One workshop chosen from:
    • Artificial Intelligence workshop
    • Cognition, Neuroscience and Machine Learning workshop
  • Elective courses
  • Stage
    • Internship

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition

For more information about tuition fees, please visit the university website.

Qualification

  • Credits: 120
  • Degree class: LM-91 - Techniques and methods for the information society

Learning Objectives

The Master's Degree Course aims to develop professional specialists who master transversal skills, both theoretical-strategic and operational, aimed at defining business growth paths and applying innovative technologies and Artificial Intelligence.

Therefore, the study program aims to develop skills in the processing of Big Data as well as decision-making and strategic abilities to perform analytical and managerial functions of high responsibility in private and public companies, including international ones. There is a significant technological component based on data analysis and Artificial Intelligence.

Career paths

  • Citizen Data Scientists for Business
  • Data Analysts
  • Data-driven Decision Makers
  • Data Driven Marketing Managers

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About this institute

Università IULM

Università IULM is the center of excellence in Italy for training in Communication and New Media, Languages, Tourism, Arts and Design. For more than 50 years, Università IULM has been building its educational mission based on expertise, knowledge and awareness,...


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