About this program
Art, Valorisation and Market
The Master's Degree Course in Art, Valorisation and the Market will allow you to discover a new, fascinating scenario, and will provide you with the appropriate preparation to become a professional in culture and creativity.
During the Master's Degree Course in Art, Valorisation and the Market, you will acquire knowledge and methodological practices useful for managing cultural production processes.
The Master's degree course in Art, Valorisation and the Market provides advanced historical-artistic, economic, managerial and organisational skills specific to the market of cultural professions and the arts system. This is a specialised course that aims to train managers, critics, cultural communicators, gallery owners, museum directors and consultants who know how to manage the relationship between art and the market in all its phases. A program of studies that allows to deepen and consolidate theoretical knowledge and allows to acquire methodological practices useful to understand and develop the forms of cultural production, to organize and curate events and art exhibitions, to communicate and disseminate art through new digital systems
Characterising material:
- Visual cultures
- The professions of art
- The museum system
- Theory and practice of artistic and cultural events
Admission requirements
Access to the Master's Degree Course is subject to the possession of a three-year degree (or equivalent foreign qualification) in one of the Degree Classes (e.g. L-1 Cultural Heritage, L-3 Disciplines of the Figurative Arts, Music, Performing Arts and Fashion, L-4 Industrial Design) defined annually by the admission regulations.
Alternatively, for students with a different degree qualification, the admission regulations may indicate the need to have an adequate number of credits in certain scientific disciplines.
For more information about admission requirements, please visit the university website.
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Learn moreProgram content
I Year
- Disciplines and CFU
- History of collecting and the antiques market
- Visual cultures
- The museum system
- Museum culture and management
- Communication of business museums
- Elements of storytelling
- The professions of art
- Art Market Theories
- Foundation Strategies
- Auction House Strategies
- Gallery Strategies
- Cultural Heritage Law in Italy and Europe
- Start up for art
II Year
- Disciplines and CFU
- Theories and practices of artistic and cultural events
- Curatorial practices and exhibition media
- Design and preparation
- Communication of artistic events
- Laboratory of artistic and cultural design, production and communication
- Philosophy of art
- Art and Web
- Choice of training activities
- Final test
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition
For more information about tuition fees, please visit the university website.
Qualification
Credits: 120
In the course of the Master's degree course in Art, Valorization and Market, artistic and critical-methodological knowledge is combined with legal-economic knowledge in order to provide different approaches to understand and interpret art and its market in all its manifestations
Career paths
The Master's Degree Course in Art, Valorisation and the Market will allow you to discover a new, fascinating scenario, and will provide you with the appropriate preparation to become a professional in culture and creativity.
- Museum curators and conservators
- Arts experts
- Experts in communication and artistic and cultural dissemination
- Responsible for managing artistic and cultural products
- Specialists in the marketing of goods and service
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About this institute

Università IULM
Università IULM is the center of excellence in Italy for training in Communication and New Media, Languages, Tourism, Arts and Design. For more than 50 years, Università IULM has been building its educational mission based on expertise, knowledge and awareness,...
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Università IULM
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