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MSc in Digital Fashion Communication

Università della Svizzera italiana
2 years
Full time
Master's degree
Scholarships available
On campus
Lugano
English
Fall 2020

Program description

Fashion is becoming increasingly digital.

The fashion industry needs communication managers that...

  • master digital trends.
  • are aware of the long-term socio-cultural processes that shape fashion.
  • understand how fashion's ethical dimension and major sustainability challenges impact society.

Would you like to acquire...

  • communication skills as applied specifically to the fashion industry?
  • the cutting edge tools to interact in a digital business environment?
  • the cultural sensitivity to communicate in a globalized market?

Be part of the first international Master of Science in Digital Fashion Communication that is being developed as a Double Degree by USI – ­Università della Svizzera italiana in collaboration with Université Paris 1 Panthéon-Sorbonne (Paris, France).

Admission requirements

The formal requirement for admission to the MSc in Digital Fashion Communication is a Bachelor's degree in Social Sciences, Communication Sciences, Business Administration, Fashion, Art, Literature, Tourism, or in similar domains, granted by a recognized university.

To ensure the optimal ratio between learners and the faculty, the places offered are limited; therefore the selection can be subject to interviews and can be effected on the basis of the academic results.

Candidates with a Bachelor's degree from a University of Applied sciences may be admitted with a study debt of 30-60 extra ECTS to be earned:

  • with Bachelor's courses at USI which can be attended during the Master studies (please note that bachelor's course at USI are taught in Italian)
  • with Bachelor's courses at another recognised University prior to start the Master studies. The university and list of courses to attend has to be agreed with the Director of the Master.

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Tuition fees

The semester fees are CHF 4,000. For candidates resident in Switzerland and Lichtenstein at the time of the final high school exam (maturità), the semester fee is CHF 2,000.

Scholarships & funding

For the academic year 2020/2021, the Foundation for the Lugano Faculties of the Università della Svizzera italiana will award a total of 60 one-off study grants of the amount of CHF 4'000 each. The merit-based grants are given to the students admitted to the first year of a USI Master programme starting in September 2020.

Qualification

Master of Science in Digital Fashion Communication

Continuing studies

Graduating from this Master gives students:

  • a strong foundation in communication skills as applied specifically to the fashion industry: communication design and strategy, branding, content development, information management and retrieval.
  • an in-depth understanding of the creation of fashion: the social history of fashion and culture, sustainability, and the fashion industry from a global perspective.
  • the cutting edge tools to effectively and profitably interact in an digital business environment: usability and webanalytics, digital marketing, social media communication, e-Commerce and cyber security.

An addition to this, students will acquire the cultural sensitivity needed to effectively communicate in a globalized market, by experiencing the French, Italian and Swiss culture in their day to day activities. They also have the opportunity to learn or strengthen their knowledge of the Italian and French languages, which are of great importance in the fashion world.

Professional opportunities for graduates are related to omnichannel communication management and strategy for the fashion industry in any type of company, from small start-ups to large international corporations. Graduates are prepared to work in functions like digital and social media marketing, brand development, data and e-Commerce management, advertising and PR support, and CSR coordination.

Even if the master focuses on fashion communication, graduates might work in related experience-economy industries, like luxury and tourism.

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About this institute

Università della Svizzera italiana

Studying at the Università della Svizzera italiana (USI)

USI Università della Svizzera italiana is a member of the Swiss university system and the only Italian-speaking university in Switzerland. It is a multi-lingual university with courses taught in Italian and English and it has a strong international orientation. USI’s...


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Contact info

Università della Svizzera italiana

Via Giuseppe Buffi 13,
6900 Lugano
Switzerland

 Show phone number
www.usi.ch

Request information

Want to know more about MSc in Digital Fashion Communication? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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