Master in Marketing
Universidade de Aveiro
About this program
Master in Marketing
The main goal of the MSc in Marketing is to provide a solid education for professionals whose activity is developed or expected to be developed in the field of marketing, making them able to contribute to the success of brands and organizations, through the satisfaction and loyalty of customers and audiences.
Consistent with the needs and demands of the business environment, the Program deepens both fundamental themes and new trends of marketing, stimulating the continuous learning, initiative and autonomy, to enable the effective performance of the marketing functions, problem resolution, and decision making in a changing environment.
The Program intends to foster the deepening of knowledge and skills development through research, critical analysis and practical application, individually and in groups, promoting the development of projects and their effective communication, and whether of professional or scientific nature.
Admission requirements
For more information about admission requirements, please visit the university website
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Learn moreProgram content
Year 1
1st Semester
- Marketing Data Analysis
- Research Methodologies for Social Sciences Corporate Finance
- Integrated Marketing Communication
- Consumer Behaviour
2nd Semester
- Commercial Management and Negotiation
- Sustainability and Social Responsibility
- Strategic Brand Management
- Internet Marketing Applications
- Marketing Research
Year 2
1st Semester
- Free Option
- Dissertation / Project / Internship
Scholarships & funding
Several scholarship options are available. Please visit the university website for more information.
Tuition
- Tuition fees 2022/2023: 1000€/year
- International tuition fees 2022/2023: 4000€ /year
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About this institute
Universidade de Aveiro
Join an international community with people from 96 countries, studying, researching and living together in one of the cities with best quality of life in Portugal. Universidade de Aveiro is globally recognized by the quality of its teaching and researching...
Why study at Universidade de Aveiro
Why is Universidade de Aveiro the your next best step?
- Teaching and research experiences of excellence: here in Aveiro, you will find some of the best teachers, known internationally for their field work, investigation methods and results and 20 research centers evaluated with incredible remark.
- Intercultural environment: in a universe of over 90 nationalities, you can expect to see, feel and live cultures from all around the globe. Besides all the Intercultural events (more than 80 in 2019), you can count on a team fully dedicated to help you in any matters related to your studies and living abroad circumstances.
- Learn for the future: it is a modern university, with excellent infrastructures to learn and to start developing your career today. The university’s interdisciplinary atmosphere is crucial for the growth of critical knowledge and to develop towards society.
- Academic support: Universidade de Aveiro offers to its international students’ programs that allow them to get familiar with Portuguese language or level their knowledge on core subjects like Mathematics.
- International cooperation and mobility: While studying in Aveiro, you can take advantage of numerous mobility programs that will take your education experience to a whole different level, while living in a new country, meeting new people and learning new skills. Universidade de Aveiro also has cooperation agreements with hundreds of international institutions.
- Young and vibrant city: A medium sized city, with a low cost of life, capable of combining both amazing natural places, such as beaches, mountains and rivers and, at the same time, renowned innovation & tech events, projects and centers.
Contact info
Universidade de Aveiro
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