BBA - Bachelor of Business Administration - Global Marketing
United International Business School
About this program
BBA - Bachelor of Business Administration - Global Marketing
Undergraduate courses are divided into core courses and specialization courses (relevant to a major or minor). Electives can be chosen from any of the scheduled courses offered at the undergraduate level. Specialization courses are scheduled based on enrollments and may not be available at all campuses. Specialization courses scheduled are available to all students also as electives. Refer to the program schedule for further details. Refer to the course overview for the list of available courses. Students are recommended to complete courses and earn credits at the highest level possible.
Admission requirements
Students should be fluent in English and have obtained a high school diploma (or equivalent) that allows access to higher education in their country of origin. Refer to the application process for further details on the recommended English language levels.
Students who are 17 or older who have completed less than 12 years of formal education and who do not hold a high school diploma that allows access to higher education in the country of origin should earn up to an additional 60 credits in the Pre-Bachelor Foundation Program, for example students who wish to earn a Bachelor degree and who are required to complete the Pre-Bachelor Foundation Program will need to earn 60 + 180 credits.
For more information about admission requirements, please visit the university website.
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Learn moreProgram content
- Media and Mass Communication
- Psychology
- Public Relations
- Principles of Marketing
- Asian Perspectives on Marketing
- Digital Marketing
- Global Marketing Management
- Sports Marketing
- Retail Management
- Undergraduate Research Project in Global Marketing
- Consumer Behavior
- Marketing Communications
- Marketing Management
- Contemporary Cases in Global Marketing
- Undergraduate Capstone Project in Global Marketing
Program delivery
Program duration
Full-time students can earn a Bachelor degree in 3 academic years of 9 months, for a total of 9 quarters of 20 credits each, or in 4 academic years for a total of 12 quarters of 15 credits each when spreading the workload.
Teaching schedule
Courses are available in various formats, including daytime courses between 8.30 and 18.30, seminar courses with visiting professors on consecutive days, and several online courses available 24/7, or any combination in a blended format. Courses are scheduled typically in sessions of 3 hours each. Connect with an admissions advisor, or refer to the course planning once enrolled to find out more about course availability in specific formats throughout the academic year.
Tuition
Please visit the institute website for more information about tuition fees
Qualification
Upon successful completion of the study program students receive an international private Bachelor of Business Administration (BBA) degree awarded by the school's HQ in Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.
Our Bachelor of Business Administration (BBA) degree program is programmatically accredited by the US-based Accreditation Council for Business Schools and Programs (ACBSP) and the EU-based European Council for Business Education (ECBE).
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About this institute

United International Business School
Dedicated since 2002 to cross-cultural education with a global perspective, United International Business School (UIBS) is an independent private educational institution with campuses in Europe and Asia. UIBS offers flexible business and management studies at the Undergraduate (Bachelor/BBA) and (Post)Graduate (Master/MBA and Doctor/DBA)...
Why study at United International Business School
Our flexible business and management programs will enable you to kick-start your career in any industry.
- Customize your studies 100% to your personal needs
- 85+ different nationalities
- Build long-lasting connections
- Small class sizes
- Contemporary case studies
- Launch your career 8 times per year! Join the program every 5 weeks in: October, November, January, February, April, May, July and August
- Global study abroad experience across Europe and Asia
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Based on 2 reviews.Contact info
United International Business School
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UIBS has helped me meet new people from all over the world and develop friendships and future business partners. I love my marketing courses, the professors are fun, intelligent and encourage all the students to take part in the learning process.