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MSc Marketing, Management and Communication

TBS Business School - Toulouse Campus
Program overview
12 months
Full time
Master's degree
Scholarships available
English
Start dates
Toulouse
17,000 EUR
01 September 2021

Program description

MSc Marketing, Management and Communication

Students choosing this program intend to work in the Marketing and Communication fields in general regardless of the economic sector.

They will gain operational expertise in traditional and Digital Marketing and Communication tools. They will learn how to expand a business, by mastering the issues related to Strategic Marketing and Communication in a moving context (digitalization, climate change…)

This program has received the CGE quality label, a national accreditation reserved for top business schools in France. The CGE label guarantees the high quality standards of the program and allows international students to continue to work on French territory after their studies to further fine-tune their expertise.

This course is taught in English and French

Admission requirements

Academic requirements:

  • Direct access to MSc:
    • 4-year Bachelor Degree (240 ECTS) or equivalent

Language level:

  • For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / FCE / CAT 165
  • For programs taught in French: French mother tongue OR B2 OR equivalent

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Program content

This program consists of five learning experiences rigorously designed to develop your managerial and operational skills in your field of professional expertise.

Professional expertise

8 Course units

  • Understanding consumers and customer behaviours and expectations
  • Elaborating the marketing strategy
  • Deploying the marketing strategy
  • Engaging customers and suppliers in sustainable relationships
  • Communication strategies
  • Communication tools and techniques
  • International Perspective in Marketing and Communication
  • Marketing and Consumer Research Methods and Dynamics

Soft Skills Certificate

2 Courses units:

  • Management and leadership skills.
  • Career agility

Consulting Mission

A unique exercise that is a major asset in your program!

For the account of prestigious TBS partner companies, students, coached by the professors, carry out a strategic diagnosis aiming to analyze its competitive position, then propose strategic and operational recommendations to meet its challenges.

Master Thesis

Each student in this MSc program is required to write a dissertation which addresses a current issue in management from an academic or professional perspective in his field of expertise.

The student thus contributes to the study, analysis, formalization and abstraction of the identified problem.

In-company Work experience (Optional)

Internship

Students may carry out an internship in the company of their choice for a period of 4 to 6 months. This internship is not mandatory for the validation of the diploma but allows students to obtain 10 additional ECTS credits.

Scholarships & funding

Several scholarship options are available. Please visit the institute website for more information.

Qualification

Strengths

Marketers must drive the development of their organization by identifying strategic areas, designing innovative offers and by being able to properly communicate these offers to the market.

The MSc in Marketing, Management and Communication is designed to develop these key and complementary competencies and to train executives to able to understand the marketing challenges behind the deep changes in our civilization (sustainability, digitalization, internationalization…).

Students in this Master will learn how to detect market opportunities and orient innovation within their organization. They will be able to arbitrate between the different strategic approaches, channels of distribution and communication strategies.

Through several applied company projects and case studies, they will also learn how to develop a full marketing plan that takes advantage of all digital potentialities and to set up relevant key marketing performance indicators

Career opportunities

This Master of Science prepares you for the following job categories:

In BtoB and BtoC oriented companies:

  • Assistant Product Manager / Product Manager
  • Marketing Manager
  • Marketing Research Analyst
  • Content Marketing Manager
  • Assistant Brand Manager/ Brand Manager
  • Marketing Manager
  • External / Internal Communication Manager
  • Marketing and Innovation Manager

In BtoB oriented companies:

  • Sales Engineer.
  • Business Development Analyst / Business Developer
  • Relationship Manager

In Communication agencies:

  • Account Manager
  • Advertising / Digital Advertising Manager
  • Media Planner / Social Media Planner.

Request info

Want to know more about this program, MSc Marketing, Management and Communication? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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With 5 campuses located in the heart of dynamic cities, such as Toulouse, Paris, Barcelona, Casablanca and London, and alliances with top academic institutions and multinational corporations across the globe, TBS is able to offer a broad core curriculum of undergraduate and graduate degree programs: from Bachelor to MSc, MBA, DBA, and Executive Education. Our programs are taught in English, French and Spanish, and cover Business, Management, Finance, Marketing, and Aerospace Management.

We are proud to be a member of the French Conférence des Grandes Ecoles, and amongst the prestigious 1% of business schools with the “triple crown” of international accreditations: AACSB, AMBA and EQUIS

About this institute

TBS Business School

TBS Business School

TBS Business School belongs to the select circle of triple-accredited (AACSB, AMBA & EQUIS) business schools. Formerly known as Toulouse Business School, it offers top-level Bachelor in Management and Master in Management programs as well as a wide range of...


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Contact info

TBS Business School - Toulouse Campus

20 boulevard Lascrosses – BP 7010
31068 Toulouse
France

 Show phone number
www.tbs-education.com

Request information

Want to know more about MSc Marketing, Management and Communication? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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