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Diploma in Digital Marketing Specialist Co-op

Toronto School of Management
51 weeks
Full time
Diploma / certificate
Scholarships available
September 2021

Program description

Diploma in Digital Marketing Specialist Co-op

This one-year Co-op diploma focuses on marketing, advertising and campaign management. It is powered by Digital Marketing Institute (DMI). Upon completion of the program, you will receive a Digital Marketing Associate Certificate from DMI.

Build a sound marketing strategy using research, understand the PPC marketing model, and make the most of social media to thrive in our evolving digital world. Learn from guest speakers and gain hands-on co-op experience for in-demand transferable skills. Start online, finish on campus.

Admission requirements

Have an Ontario Secondary School Diploma or Equivalent or be at least 18 years of age and pass the Wonderlic test.

For non-native English speakers:

  • Successful completion of TSoM EAP Level 4 or have the required IELTS of 5.5 score or equivalent for Non-native English speakers
  • Pass the TSoM English Assessment (written onsite or online with exam proctor)

Does this course require proof of English proficiency?

The TOEFL® test is accepted by 10,000+ universities and higher education institutes in over 150 countries. Book your test today!

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Program content

The Modules are

  1. Introduction to Marketing and Branding
  2. Google SEO
  3. Website Building and Design for Marketers
  4. Google Analytics
  5. Managing Social Media Sponsored Campaigns
  6. Pay Per Click Marketing with Google Ads
  7. Campaign Management, Regulations and Compliance
  8. Copywriting
  9. Work Placement

Scholarships & funding

For more information about scholarship, please check the institute website.

Tuition fees

2021 Prices:

  • $14,495 CAD
  • International Students - Final Price After Scholarship: $10,495 CAD
  • Canada and Canada PR students - Final Price After Bursary: $4,276 CAD
  • Technology, Books and Materials Fees additional

2022 Prices:

  • International students - Final Price After Scholarship
  • Daytime: $10,500 CAD
  • Canada and Canada PR students - Final Price After Bursary
  • Daytime/Evening: $4,276 CAD
  • Technology, Books and Materials Fees additional


Program Outcomes

  • Develop digital advertising campaigns such as presentations, websites, social media, brochures, reports and newsletters
  • Make use of tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics
  • Improve your writing and create content for promotional purposes
  • Conduct surveys to identify the interests and concerns of key stakeholders
  • Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads
  • Gain an additional certificate from the Digital Marketing Institute
  • Strengthen your resume with Canadian work experience
  • Guaranteed co-op placement

Career opportunities

Graduates of this course will be able to aim for roles in multinational companies including positions such as:

  • Communications officer
  • Digital marketing specialist
  • Social media coordinator
  • Content creator/writer

Contact school

Want to know more about this program, Diploma in Digital Marketing Specialist Co-op? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

Toronto School of Management

Toronto School of Management (TSoM) is an innovative college offering a range of industry-relevant programs, designed to ensure our students meet the demands of today’s ever-changing job market. We strive to develop and inspire the next generation of leaders. Our...

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Why study at Toronto School of Management

Toronto School of Management’s (TSoM) aim is to provide a comprehensive and balanced mix of programs and services that support the success of our students in their work and life. At TSoM, you will study high-quality programs taught by our experienced faculty. Our vibrant Toronto campus is situated in Canada’s business and culture hub and this central location enhances the student experience and helps ease new students to the city.

Our School

We have a five-storey building and a lower level called Education House located in the downtown Toronto with 35,000 sq. ft. of space. There are 23 classrooms, an auditiorium and three computer labs. The majority of the classrooms are on floors three and four. The first floor has a student lounge, a student-run TSoM café, a kitchen and some classrooms.

Contact info

Toronto School of Management

22 College Street
Suite 300
M5G 1K2 Toronto Ontario

Contact school

Want to know more about Diploma in Digital Marketing Specialist Co-op? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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