Marketing and Digital Marketing
The University of the Free State
Program description
Marketing and Digital Marketing
Objectives of the program
The primary objective of this short program is to learn how to analyse the marketing environment, to formulate marketing objectives and plans in order to sustain a competitive advantage in satisfying the targeted customers. Without any knowledge of what marketing management is, how important it is and how it must be applied in the business, it is unthinkable to assume that any business will be a success. Sound principles of marketing management are aimed at enabling the business to grow and survive.
All short learning programs can be customised and offered on an inhouse basis.
Admission requirements
The short learning program is aimed at all individuals, small and medium business owners/ managers that are responsible for marketing and marketing management in an existing or new start-up business.
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program Outline
- Marketing management and the marketing concept module
- The marketing environment
- Consumer behaviour and decision making
- Market segmentation and target marketing
- Product and pricing decisions
- Marketing communication
- Distribution decisions
- Services marketing
- Strategic marketing planning
- Functional / operational marketing planning
- Customer Relationship Management
- The digital marketing environment
- Consumer behaviour and digital marketing
- Digital marketing and marketing strategy
- Contemporary topics in digital marketing
Qualification
By the end of the program, participants should be able to:
- Have a proper understanding of the overall marketing management process and marketing environment
- Develop a market grid and positioning chart for a business
- Analyse the product and service portfolios of a business
- Have a proper understanding of the overall marketing plan
- Formulate a promotional mix
- Understand the workings and importance of Customer Relation Management (CRM) system
- Have a proper understanding of sales and sales management
- Develop an advertisement for a magazine
- Discuss the characteristics of a service and the extended marketing recipe for services
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About this institute
The University of the Free State
The University of the Free State is situated in Bloemfontein – the centre of South Africa. Bloemfontein serves as the capital of the Free State Province as well as the. Judicial Capital of South Africa. This beautiful city is also...
Contact info
The University of the Free State
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