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Entrepreneurship and Innovation

The University of the Free State

Program description

Entrepreneurship and Innovation

Objectives of the program

The short program aims to equip the participant to be able to successfully identify and assess his/her own opportunity and to write a business plan for the new opportunity.

All short learning programs can be customised and offered on an inhouse basis.

Admission requirements

This short learning program is recommended for executives, managers, planners and analysts or any individual who wants to start his/her own business. The rapidly changing business environment demands that all businesses, big and small, new and old must develop an entrepreneurial culture to deal with the challenges of change.

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Program content

program Outline

  • Importance and scope of entrepreneurship in South Africa
  • The fundamental concepts of entrepreneurship
  • Opportunity Screening: The driving forces of successful new venture creation
  • Intrapreneurship: Referring to the need for entrepreneurship in big companies
  • Opportunity Screening - identifying and presenting an original opportunity
  • Innovation and commercialization
  • The writing of a business plan
  • Creating an entrepreneurial team
  • Determining the amount of capital / resources needed to start a business
  • Assessing the various sources of funding, focusing on debt and equity


By the end of the program, participants should be able to:

  • Identify and determine what entrepreneurs need to know about the critical driving forces in a new venture success
  • Critically assess successful entrepreneurs and investors create, find and differentiate profitable and durable opportunities from just “another good idea”, and how opportunities evolve over time
  • Estimate and determine the necessary financial and non-financial resources needed for new ventures, identify the criteria used to screen and evaluate proposals, the attractiveness and risk, and how to obtain start-up and early growth capital
  • Determine the critical tasks to be accomplished, the hurdles to overcome during start-up and early growth, and what has to happen to succeed
  • Apply the Venture Opportunity Screening Techniques to an actual start- up idea, and subsequently, be able to develop and prepare a business plan suitable for guiding start-up, attracting financing and realizing an eventual harvest
  • Craft and prepare a personal entrepreneurial strategy to identify relevant issues, requirements and trade-offs

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Want to know more about this program, Entrepreneurship and Innovation? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

The University of the Free State

The University of the Free State is situated in Bloemfontein – the centre of South Africa.  Bloemfontein serves as the capital of the Free State Province as well as the. Judicial Capital of South Africa.  This beautiful city is also...

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Contact info

The University of the Free State

PO Box 339
9300 Bloemfontein

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Contact school

Want to know more about Entrepreneurship and Innovation? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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