The study programme of Business Administration prepares graduates to solve economic situations in enterprises at the middle and upper management level. Graduates become acquainted with managing the processes of strategic and innovative management in the area of business economics, financial management, marketing operations and managerial decision-making using selected quantitative methods.
- Management of Business Processes
- Marketing and International Trade
The specialization of Business Process Management provides graduates with the knowledge of corporate project management, using support software tools. Moreover, graduates acquire the principles of environmental management, auditing, controlling and modern tools and quality management systems.
The specialization of Marketing and International Trade familiarizes graduates with the concept of customer value as a tool of competitive advantage of companies and marketing strategic management of the company, knowledge of brand marketing, forms and instruments of marketing communication of the company, functions and features of the single internal European market and EU external economic relations, business and orientation in the international business environment.
Applicants interested in applying for this program in economics and management should meet the following requirements:
- Graduation from a related bachelors program - recognized in the Czech Republic
- Skype interview
- Fluent English skills - level B2, no official certificate required
Contact the school for more information and pricing details.
Become a part of a global university!
The Technical University of Liberec (TUL) is located in the north of the Czech Republic, just 100 km from Prague and 300 km from Berlin. Students will benefit from the convenient location, allowing for cross-border projects with German and Polish institutes...
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