MSc Marketing, Management and Communication
TBS Education - Toulouse Campus
About this program
MSc Marketing, Management and Communication
Students choosing this program intend to work in the Marketing and Communication fields in general regardless of the economic sector.
They will gain operational expertise in traditional and Digital Marketing and Communication tools. They will learn how to expand a business, by mastering the issues related to Strategic Marketing and Communication in a moving context (digitalization, climate change…)
This program has received the CGE quality label, a national accreditation reserved for top business schools in France. The CGE label guarantees the high quality standards of the program and allows international students to continue to work on French territory after their studies to further fine-tune their expertise.
This course is taught in English and French
Admission requirements
Academic requirements:
- Direct access to MSc:
- 4-year Bachelor Degree (240 ECTS) or equivalent
Language level:
- For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / FCE / CAT 165
- For programs taught in French: French mother tongue OR B2 OR equivalent
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Learn moreProgram content
This program consists of five learning experiences rigorously designed to develop your managerial and operational skills in your field of professional expertise.
Professional expertise
8 Course units
- Understanding consumers and customer behaviours and expectations
- Elaborating the marketing strategy and stimulating innovation
- Deploying the marketing strategy
- Investigating what drives Financial and Managerial Performance
- Communication strategies
- Communication tools and techniques
- Adopting a sustainable and international perspective in marketing and communication
- Marketing and Consumer Research Methods and Dynamics
Soft Skills Certificate
2 Courses units:
- Management and leadership skills.
- Career agility
Consulting Mission
A unique exercise that is a major asset in your program!
For the account of prestigious TBS partner companies, students, coached by the professors, carry out a strategic diagnosis aiming to analyze its competitive position, then propose strategic and operational recommendations to meet its challenges.
Master Thesis
Each student in this MSc program is required to write a dissertation which addresses a current issue in management from an academic or professional perspective in his field of expertise.
The student thus contributes to the study, analysis, formalization and abstraction of the identified problem.
In-company Work experience (Optional)
Internship
Students may carry out an internship in the company of their choice for a period of 4 to 6 months.This internship is not mandatory for the validation of the diploma.
Scholarships & funding
Several discount options are available. Please visit the institute website for more information.
Qualification
Strengths
Marketers must drive the development of their organization by identifying strategic areas, designing innovative offers and by being able to properly communicate these offers to the market.
The MSc in Marketing, Management and Communication is designed to develop these key and complementary competencies and to train executives to able to understand the marketing challenges behind the deep changes in our civilization (sustainability, digitalization, internationalization…).
Students in this Master will learn how to detect market opportunities and orient innovation within their organization. They will be able to arbitrate between the different strategic approaches, channels of distribution and communication strategies.
Through several applied company projects and case studies, they will also learn how to develop a full marketing plan that takes advantage of all digital potentialities and to set up relevant key marketing performance indicators
Career paths
This Master of Science prepares you for the following job categories:
In BtoB and BtoC oriented companies:
- Assistant Product Manager / Product Manager
- Marketing Manager
- Marketing Research Analyst
- Content Marketing Manager
- Assistant Brand Manager/ Brand Manager
- Marketing Manager
- External / Internal Communication Manager
- Marketing and Innovation Manager
In BtoB oriented companies:
- Sales Engineer.
- Business Development Analyst / Business Developer
- Relationship Manager
In Communication agencies:
- Account Manager
- Advertising / Digital Advertising Manager
- Media Planner / Social Media Planner.
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About this institute
TBS Education
TBS Education belongs to the select circle of triple-accredited (AACSB, AMBA & EQUIS) business schools. Formerly known as Toulouse Business School, it offers top-level Bachelor in Management and Master in Management programs as well as a wide range of expert Master...
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