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MSc Digital Marketing and e-Commerce

TBS Education - Toulouse Campus
12 months
Full time
Master's degree
Scholarships available
On campus
11 September 2023
Application deadline: Visa required: July 14th; No visa required: August 4th.

About this program

MSc Digital Marketing and e-Commerce

Although all our MSc’s deal with Digital Marketing, this one offers you advanced professional expertise in the management of Web Marketing and social media.

You will learn to design and implement a Digital Marketing plan and manage a digital business and e-commerce.

The program brings you the tools, the techniques and the conceptual frameworks enabling you to develop an unforgettable digital customer experience.

Admission requirements

Academic requirements:

  • Direct access to MSc:
    • 4-year Bachelor Degree (240 ECTS) or equivalent

Language level:

  • For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / FCE / CAT 165
  • For programs taught in French: French mother tongue OR B2 OR equivalent

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Program content

This program consists of five learning experiences rigorously designed to develop your managerial and operational skills in your field of professional expertise.

Professional expertise

8 Course units

  • Digital Marketing fundamentals
  • Electronic commerce fundamentals
  • Digital platforms, content and production
  • Digital marketing channels
  • Data analytics and visualization
  • Campaign planning and execution
  • International perspectives and emerging issues
  • Digital marketing and e-commerce research methods and dynamics

Soft Skills Certificate

2 Courses units:

  • Management and leadership skills.
  • Career agility

Consulting Mission

A unique exercise that is a major asset in your program!

For the account of prestigious TBS partner companies, students, coached by the professors, carry out a strategic diagnosis aiming to analyze its competitive position, then propose strategic and operational recommendations to meet its challenges.

Master Thesis

Each student in this MSc program is required to write a dissertation which addresses a current issue in management from an academic or professional perspective in his field of expertise.

The student thus contributes to the study, analysis, formalization and abstraction of the identified problem.

In-company Work experience (Optional)


Students may carry out an internship in the company of their choice for a period of 4 to 6 months.This internship is not mandatory for the validation of the diploma.

Scholarships & funding

Several discount options are available. Please visit the institute website for more information.



The objective of this MSc is to train managers, analysts, coordinators and specialists in Digital Marketing and electronic commerce.

Classes provide in-depth, hands-on training in key digital and networked technologies, online marketing and sales techniques and cutting-edge behavioural analyses.

By the end of the program, students will have greatly expanded their digital culture and acquired the skills necessary to design, plan and execute digital strategies for customer acquisition, conversion and retention.

This MSc provides students of Marketing and Sales with a digital edge in today’s competitive job market.

Career paths

This Master of Science prepares you for the following job categories:

  • Traffic Acquisition Manager
  • Digital Brand Manager
  • Content Marketing Manager
  • Marketing Data Analyst
  • Community Manager
  • Entrepreneur
  • Digital Strategy Consultant
  • E-mail Marketing Specialist
  • E-commerce Marketing Specialist
  • Online Product Manager
  • Digital Marketer
  • SEO/SEA/SEM Specialist
  • UI/UX Designer
  • Web Designer/Developer

Message the school

Want to know more about this program, MSc Digital Marketing and e-Commerce? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

TBS Education

TBS Education belongs to the select circle of triple-accredited (AACSB, AMBA & EQUIS) business schools. Formerly known as Toulouse Business School, it offers top-level Bachelor in Management and Master in Management programs as well as a wide range of expert Master...

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Message the school

Want to know more about MSc Digital Marketing and e-Commerce? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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