MSc Big Data, Marketing and Management
TBS Education - Toulouse Campus
About this program
MSc Big Data, Marketing and Management
The explosive growth in the amount of data created in the world by humans and machines continues to accelerate. This data deluge coupled with a societal awareness of the strategic value of data, has engendered a global business paradigm shift: the advent of a data-driven business era.
In this new data-driven business world, marketing professionals must get used to evolving in a volatile, fast-changing and technology-driven business environment, and thus acquire new forms of expertise and skills that are at the junction of Digital Marketing innovation, Analytics, but also Artificial Intelligence.
The Master of Science in Big Data, Marketing & Management (D2M) at TBS Education, aims at providing a solid multi-disciplinary training to help equip students with the necessary skill sets to solve today’s marketing problems and become an essential part of their future companies’ decision-making process.
This program has received the CGE quality label, a national accreditation reserved for top business schools in France. The CGE label guarantees the high quality standards of the program and allows international students to continue to work on French territory after their studies to further fine-tune their expertise.
Admission requirements
Academic requirements:
- Direct access to MSc:
- 4-year Bachelor Degree (240 ECTS) or equivalent
Language level:
- For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / FCE / CAT 165
- For programs taught in French: French mother tongue OR B2 OR equivalent
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Learn moreProgram content
This program consists of five learning experiences rigorously designed to develop your managerial and operational skills in your field of professional expertise
Professional expertise
8 Course units:
- Data-driven Business & Society
- Big Data Analytics
- New Trends in Marketing
- Data-driven Marketing
- Machine Learning & Artificial Intelligence
- Big Data Programming
- International Perspective in Big Data, Marketing Analytics and Artificial Intelligence
- Business Analytics and Artificial Intelligence Research Methods and Dynamics
Soft Skills Certificate
2 Courses units:
- Management and leadership skills
- Career agility
Consulting Mission
A unique exercise that is a major asset in your program!
For the account of prestigious TBS partner companies, students, coached by the professors, carry out a strategic diagnosis aiming to analyze its competitive position, then propose strategic and operational recommendations to meet its challenges.
Master Thesis
Each student in this MSc program is required to write a dissertation which addresses a current issue in management from an academic or professional perspective in his field of expertise.
The student thus contributes to the study, analysis, formalization and abstraction of the identified problem.
In-company Work experience (Optional)
Internship
Students may carry out an internship in the company of their choice for a period of 4 to 6 months.This internship is not mandatory for the validation of the diploma.
Scholarships & funding
Several discount options are available. Please visit the institute website for more information.
Qualification
Strengths
Four recognized certifications:
- Data Visualization: Tableau Desktop Specialist
- Cloud Computing (Microsoft Azure)
- Data Science (Microsoft Azure)
- TBS Consulting Certification is available: one week, 4 consulting companies
In this new data-driven business world, marketers need to incorporate data into their decision-making processes in order to gain a competitive edge by: interacting with customers in a more personalized and efficient manner, by designing products and services that perfectly match customers’ fast-changing needs and desires, but also by managing marketing and communication campaigns in real-time.
The Master of Science in Big Data, Marketing & Management at TBS Education, aims at providing a solid multi-disciplinary training to help equip its students with the necessary skill set to solve today’s marketing problems and become an essential part of their future companies’ decision-making process.
The program relies on an innovating, problem-based, pedagogical approach merging the disciplines of marketing, business analytics, and computer science.
Through a close collaboration with more than a dozen industry leaders, startups, and associations, the program confronts students, from the very beginning of the program, with the reality and multi-layered complexity of data-driven marketing and marketing analytics.
Career paths
This Master of Science prepares you for the following job categories:
- Data Analyst
- Data Strategist
- Data Planner
- Marketing Scientist
- Big Data Consultant
- Data Scientist
- Marketing Strategist
- Expert/Analyst in marketing analysis/ marketing research/CRM/ credit analysis
- Business Data Analyst
- Data Enabler
- Data Visualization Consultant
- Marketing Data Analyst
- Entrepreneur
- Customer intelligence manager
- E-marketer
- Operational researcher
- Business Intelligence Consultant
- Data Manager
- Social Data Analyst
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About this institute
TBS Education
TBS Education belongs to the select circle of triple-accredited (AACSB, AMBA & EQUIS) business schools. Formerly known as Toulouse Business School, it offers top-level Bachelor in Management and Master in Management programs as well as a wide range of expert Master...
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