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Master of Business Administration: Major in Event Management

Swiss School of Higher Education
Program overview
1.5 years
Full time
Master's degree
Scholarships available
16,000 CHF
Start dates
16,000 CHF
February 2021

16,000 CHF
September 2021

16,000 CHF
February 2022

16,000 CHF
September 2022

Program description

Master of Business Administration: Major in Event Management

The Master of Business Administration program with a major in Event Management provides an overview of different and various types of International, National and Local events and their specific dynamics and knowledge requirements.

Demand is growing in the Event Industry with an estimated 200 million people who work in the Event Management field. These festivals, sports events, music concerts, conferences, exhibitions and meetings are an economic and social driver for many companies, cities, regions and countries. Examples of these include: The Montreux Jazz Festival, The Olympics, the World Cup, the Rio de Janerio Carnival and the Davos Economic Forum.

Students who have graduated with a Diploma in Master of Business Administration have found exciting jobs with International companies such as: UEFA, FIFA, IOC, FIBA and a variety of major Event Companies and Organizations.

The Event Management program provides students with many career options at higher levels as it combines a number of profound business disciplines, such as management, marketing, finance, business communication, business ethics and many others that are needed to further your career in this dynamic field.

Admission requirements

  • Photocopy of all academic diplomas or certificates obtained, translated to English language
    • Bachelor Degree or equivalent
  • Photocopy of valid foreign passport or permit (ID must be in English)
  • CV or Resume
  • Two recommendation letters
  • Certificate of English proficiency
    • In Swiss School of Higher Education we have the following requirements for English language proficiency: IELTS 6.5 / TOEFL (IBT) 80

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Program content

Year 1

Semester 1

  • Management Accounting
  • International Marketing
  • HR Management
  • Entrepreneurship
  • Business Communication
  • Strategic Business Management
  • Managing Across Cultures
  • Industrial Workshops
  • Career Seminar
  • Negotiation

Semester 2

  • Advanced Business Law
  • PR and Media Management
  • Customer Relationship Management
  • Financial Management
  • Advanced Event Management
  • Planning and Financial Management for Events
  • Advanced Hospitality Management
  • Industrial Workshops

Year 2

Semester 3

  • Master Thesis or Internship*

* The best students get the opportunity to do internship during the last semester of the program that we provide

Tuition fees

The tuition fees for this program are 16 000 CHF per semester. Total price for the whole duration of studies is 32 000 CHF. - for international students. There are deductions for the local/Swiss students.

Scholarships & funding

Students with exceptional academic achievements could be awarded the SSHE Scholarship of Merit (10%). For more information about scholarships, please visit the university website.


Degree Awarded: Master of Business Administration with a Major in Event Management

Credits: 90 ECTS

Career opportunities

  • Professional Sports Teams
  • International Sport Governing Bodies: IOC, FIS, UEFA, FIFA, FIBA
  • Music and Art Festivals (Tomorrowland, Burning Man, Glastonbury)
  • Brands and sponsorships (Red Bull, Omega, Rolex)
  • Arenas (O2, Allianz Arena)
  • Theme parks (Disney, Four Flags, EURO Park)
  • Movies production
  • TV production
  • Meetings, Incentives, Conferences and Meetings (MICE)

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About this institute

Swiss School of Higher Education logo

Swiss School of Higher Education

Swiss School of Higher Education (SSHE) is a private boutique style business school situated right in the center of picturesque Swiss city Montreux. SSHE specializes in business disciplines with a major in Events and Luxury Brand Management. Students can benefit...

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Why study at Swiss School of Higher Education

  • Individual approach
  • Small sizes classroom
  • Teachers, who are active business practioners or business owners
  • Privately accredited
  • Internships to the best students

Switzerland ranked #2 study abroad country

Switzerland has been ranked the #2 study abroad country in Europe (and #4 in the world) for 2020! If you want to experience the beauty of the Swiss Alps, explore beautiful towns, and sample world-renowned cuisine, Switzerland is a great study abroad option.

Contact info

Swiss School of Higher Education

Grand Rue 92
1820 Montreux Vaud

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