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Master in Content & Media Strategy

NHL Stenden University of Applied Sciences
Program overview
1 year
Full time
Master's degree
Scholarships available

Start dates
September 2023

September 2024

September 2025
Content & Media Strategy at NHL Stenden

About this program

Master in Content & Media Strategy

This is a 1-year master programme is for students who want to become an expert in content and media strategies. In this course, you will learn how media content can contribute to organisations and their stakeholders, and how to develop effective content and media strategies to help organisations achieve their communication goals. 

Traditional communication no longer suffices, due to the ever-changing field of digital communication and changes in consumer behaviour. That is why NHL Stenden created this one-of-a-kind master programme. After graduation, you will be a media management and communication professional at master’s level. You develop and convey content and media strategies at the highest level. You are an analytical professional who contributes to organisational goals by strategically using media content. 

This allows you to deliver value to all kinds of organisations and it opens the door to a wide variety of career paths. Organisations in the creative industry and media agencies, for instance. Some examples of your future job title are brand manager, content strategist, marketing strategist, digital marketing specialist and brand publisher. 

This is the only master programme of its kind. It has been developed in collaboration with the industry and is based on Design Based Education principles. This means it has a strong link with the professional field, while allowing you to follow your own interests. 

This strong involvement of the professional field is what makes this course unique. It ensures a strong professional network. This includes a broad range of organisations and great guest lecturers from companies such as GroupM. It also allows you to work on real-life cases. For example, the development of a content and media strategy for Eurosonic Noorderslag, Europe's biggest music showcase festival. 

Admission requirements


To be admitted to one of our master’s programmes, you will need to meet the admission requirements as outlined in Dutch Higher Education law. For an international Master’s programme at NHL Stenden you will need a relevant bachelor’s degree that is at is at least equivalent to an NLQF 6/EQF 6 level (Dutch/European Qualifications Framework).*


All non-EU/EEA applicants are required to submit an English proficiency test with their application to show that their English language skills are at a high enough level to succeed in their studies.

NHL Stenden University of Applied Sciences accepts four kinds of official language tests in accordance with the Code of Conduct International Student in Dutch Higher Education:

  • Academic IELTS 6.0 (with an advised minimum of 5.0 for each skill)
  • TOEFL 550 (paper-based), 213 (computer-based) or 80 (internet-based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is C652.
  • Cambridge ESOL score FCE-C (169, or higher).
  • TOEIC 670 (Listening and Reading) and 290 (Speaking and Writing).

For more information about admission requirements, please visit the university website.

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Tuition fees for 2022-2023

EU students pay € 2.209 

NON-EU students pay:

  • Bachelor € 11.800

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About this institute

Life is about breaking through boundaries. At our international university of applied sciences, you will be encouraged every day to discover and develop your talents. It is a journey which surpasses the borders of your education. This means you will...

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Contact info

NHL Stenden University of Applied Sciences

Rengerslaan 8
8917 DD Leeuwarden
The Netherlands

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