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Master in Content & Media Strategy

NHL Stenden University of Applied Sciences
Program overview
1 year
Full time
Master's degree
Scholarships available
Start dates
September 2020  (English)
September 2021  (English)
September 2022  (English)
Content & Media Strategy at NHL Stenden

Program description

This is a 1-year master programme for students who want to become an expert content and media strategist. In this course, you will learn how media content can contribute to organisations and their stakeholders, and how to develop effective content and media strategies to help organisations achieve their communication goals. 

Traditional communication no longer suffices, due to the ever-changing field of digital communication and changes in consumer behaviour. That is why NHL Stenden created this one-of-a-kind master programme. After graduation, you will be a media management and communication professional at master’s level. You develop and convey content and media strategies at the highest level. You are an analytical professional who contributes to organisational goals by strategically using media content. 

This allows you to deliver value to all kinds of organisations and it opens the door to a wide variety of career paths. Organisations in the creative industry and media agencies, for instance. Some examples of your future job title are brand manager, content strategist, marketing strategist, digital marketing specialist and brand publisher. 

This is the only master programme of its kind. It has been developed in collaboration with the industry and is based on Design Based Education principles. This means it has a strong link with the professional field, while allowing you to follow your own interests. 

This strong involvement of the professional field is what makes this course unique. It ensures a strong professional network. This includes a broad range of organisations and great guest lecturers from companies such as GroupM. It also allows you to work on real-life cases. For example, the development of a content and media strategy for Eurosonic Noorderslag, Europe's biggest music showcase festival. 

Admission requirements

You require a related bachelor’s degree and/or related work experience to be admitted to this programme. An intake procedure including a personal interview is part of the application process. 

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Tuition fees

Tuition fee single degree (MA):

  • EU €2,143
  • Non-EU €11,800

Request info

Want to know more about this program, Master in Content & Media Strategy? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.



About this institute

NHL Stenden University of Applied Sciences

Life is about breaking through boundaries. At our international university of applied sciences, you will be encouraged every day to discover and develop your talents. It is a journey which surpasses the borders of your education. This means you will...

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Contact info

NHL Stenden University of Applied Sciences

Rengerslaan 8
8917 DD Leeuwarden
The Netherlands

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Want to know more about Master in Content & Media Strategy? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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