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Bachelor in Marketing Management

NHL Stenden University of Applied Sciences
Program overview
4 years
Full time
Bachelor's degree
Scholarships available
Start dates
September 2022

September 2023

September 2024
Bachelor in Marketing Management at NHL Stenden

Program description

Bachelor in Marketing Management

Do you want to know what makes people tick? Marketing Management is for enterprising people who have a good head for business, who are analytical when necessary and creative. If you want to work in an exciting and challenging, international environment, Marketing Management might be an excellent choice for you. 

This 4-year bachelor programme is all about the intricacies of consumer behaviour and using new, digital trends to your benefit. A marketing manager knows how to work in campaigns and project teams. After graduating, you will be a highly skilled marketing professional, ready to use the latest marketing trends to your advantage. 

During your studies, you will learn all things marketing. Using both online and offline channels of communication, you will learn how to introduce new products and services to the market and how to strengthen the market position of existing ones. 

A bachelor’s in Marketing Management will allow you to become a marketing consultant, advisor, or strategist. This enables you to work at a variety of companies, including non-profits. But, if you are the independent type, you could also establish your own business as an independent consultant. 

If you are internationally orientated, you will like our unique multi-campus concept. We have 5 campuses throughout the world, enabling you to complete a part of your studies abroad. 

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Admission requirements


To be admitted to one of our 4-year bachelor programmes, you will need to meet the admission requirements as outlined in Dutch Higher Education law. For 4-year bachelor programme at NHL Stenden, you need a diploma that is at least equivalent to an NLQF 4/EQF 4 level (Dutch/European Qualifications Framework)* and comparable to the required Dutch diploma.


All non-EU/EEA applicants are required to submit an English proficiency test with their application to show that their English language skills are at a high enough level to succeed in their studies.

NHL Stenden University of Applied Sciences accepts four kinds of official language tests in accordance with the Code of Conduct International Student in Dutch Higher Education:

  • Academic IELTS 6.0 (with an advised minimum of 5.0 for each skill)
  • TOEFL 550 (paper-based), 213 (computer-based) or 80 (internet-based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is C652.
  • Cambridge ESOL score FCE-C (169, or higher).
  • TOEIC 670 (Listening and Reading) and 290 (Speaking and Writing).

3 Year Track

To be admitted to one of our 3-year bachelor programmes (also known as fast tracks), you will need to meet the admission requirements as outlined in Dutch Higher Education law. Your diploma must be the equivalent of a Dutch pre-university high school diploma (VWO).

Short Track

Have you successfully completed general secondary education? Have you completed a subject-related apprenticeship, or already gained work experience? Then NHL Stenden may be able to help you shorten the duration of your studies.

Each application to the Short Track Programme is assessed individually and can vary widely, depending on educational background and the study programme in question.

For more information about admission requirements, please visit the university website.

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Tuition fees

Tuition fees for 2022-2023

EU students pay € 2.209 

NON-EU students pay:

  • Bachelor € 8.350
  • Master € 11.800


Bachelor of Science

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About this institute

Life is about breaking through boundaries. At our international university of applied sciences, you will be encouraged every day to discover and develop your talents. It is a journey which surpasses the borders of your education. This means you will...

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Contact info

NHL Stenden University of Applied Sciences

Rengerslaan 8
8917 DD Leeuwarden
The Netherlands

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