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MA Advertising and Multimedia Communications

Solent University
1 year
Full time
Master's degree
On campus
Southampton
English
25 September 2020
12,875 GBP

Program description

MA Advertising and Multimedia Communications

Customer engagement is increasingly key with the benefits of ‘big data’ providing detailed analytics for campaigns. Media planning is becoming more scientific and measurable, moving customers up the loyalty ladder to generate content for brands. Advertising is the catalyst to delivering integrated campaigns and Solent’s MA Advertising and Multimedia Communications program prepares students for making a strategic contribution.

This course also offered in part time.

Admission requirements

This course is ideally suited to those who are looking to further their career in the advertising and communications industry. The curriculum will appeal to students with a particular interest in the integration of advertising, marketing, PR and journalism to create innovative strategic campaigns.

For more information, please visit the institute website.


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Program content

Year One

  • Advertising in a World of Converging Communication
  • Multimedia Campaign Planning
  • Media Measurement & Evaluation
  • Research Methods
  • Professional Practice
  • Major Project/Dissertation

Tuition fees

UK, EU and Channel Island full-time fees: £7,160

International full-time fees: £12,875

UK, EU and Channel Island part-time fees: £3,580 per year

Scholarships & funding

For more information about scholarships, please visit the website.

Request info

Want to know more about this program, MA Advertising and Multimedia Communications? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Solent University

Solent University

Solent University is all about creating opportunities: for its students, for its staff, for its partners. It offers expertise and experiences you couldn’t get anywhere else, opening doors and making introductions. We’re focused on the practical side of higher education...


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Contact info

Solent University

Solent University
E Park Terrace
SO14 0YN Southhampton
United Kingdom

 Show phone number
www.solent.ac.uk

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Want to know more about MA Advertising and Multimedia Communications? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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