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BA (Hons) Fashion Management with Marketing

Solent University
3 years
Full time
Bachelor's degree
On campus
Southampton
English
Inquire for more information
38,625 GBP

Program description

BA (Hons) Fashion Management with Marketing

You’ll study the complete range of professional disciplines within fashion, from retailing, store management and operations to consumer behavior, fashion buying and merchandising. You'll also have opportunities to gain practical, hands-on experience, leaving you well-prepared for a range of graduate roles.

This innovative course teaches students a diverse range of skills required for fashion management, enabling them to gain a deeper understanding of marketing principles, finance, business, communications and the retail environment, as well as strategies used to promote events, designers and collections.

Admission requirements

Candidates should be passionate about fashion and popular trends, but do not necessarily require any prior academic or industry experience. Graduates will be well prepared for careers in marketing, PR, merchandising, buying, retail and project management.

For more information, please visit the institute website.


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Program content

Year one

Core units

  • Marketing Principles in Fashion
  • Introduction to Finance
  • Introduction to Fashion Business
  • Fashion Narrative
  • Fashion Industry Process
  • Retail Environment

Year two

Core units

  • Buying and Merchandising
  • Fashion Marketing Research
  • Multi-Channel Marketing Management
  • Fashion Recruitment and Development
  • International Fashion Communication

Options

  • Management of Consumer Services
  • Freelancing at Solent Creatives
  • Work Placement

Please note: Not all optional units are guaranteed to run each year.

Year three

Core units

  • Contemporary Fashion Marketing Strategies
  • Major Project
  • Brand Development and Communication Strategies
  • Creative Entrepreneurship Freelance Practice

Options

  • Retail Management
  • Work-Based Learning for Fashion and the Creative Industries
  • Creative Business Start-up

Tuition fees

UK, EU and Channel Island full-time fees: £9,250 per year

International full-time fees: £12,875 per year

Scholarships & funding

For more information about scholarships, please visit the website.

Request info

Want to know more about this program, BA (Hons) Fashion Management with Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Videos

Fashion is a feeling. An attitude. An industry. Learn the skills, build a portfolio and find your place among the half a million people already working in fashion right here in the UK.

About this institute

Solent University

Solent University

Solent University is all about creating opportunities: for its students, for its staff, for its partners. It offers expertise and experiences you couldn’t get anywhere else, opening doors and making introductions. We’re focused on the practical side of higher education...


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Contact info

Solent University

Solent University
E Park Terrace
SO14 0YN Southhampton
United Kingdom

 Show phone number
www.solent.ac.uk

Request information

Want to know more about BA (Hons) Fashion Management with Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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