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MSc Strategic Event Management & Tourism Management

SKEMA Business School
Program overview
1-2 years
Full time
Master's degree
Scholarships available
English
Start dates
Paris
September 2021

Paris
January 2022

Paris
September 2022

Paris
January 2023

Program description

MSc Strategic Event Management & Tourism Management

The MSc in Strategic Event Management & Tourism Management gives students the tools, knowledge and attitudes to succeed in business events and tourism - global economic sectors of increasing importance.

The specific objectives of the course are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment.

The Strategic Events Management track is tailor-made for the MICE (meetings, incentives, conferences, exhibitions/events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession.

The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focussed on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management.

Admission requirements

Two-Year MSc:

  • Eligible to apply: students who hold a three-year university degree or equivalent.

MSc (one-year):

  • Eligible to apply: students who hold a four-year university degree or equivalent + two months minimum of professionnal experience. In some cases, a three-year degree with substantial professional experience can be accepted.
  • Students will be required to reach the necessary level for the MSc before moving to year two.

English language test required for all students:

In some cases, the English test can be waived (for English native speakers or degree holders from an English-speaking country)TOEFL (530), TOEFL IBT (71), TOEIC (810), IELTS (6)


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Program content

Core courses

S1 or S2 = semester 1 or 2

  • Contemporary Business Strategy in Events & Tourism: Case studies & site inspections, S1
  • Financial Decision Making in Events & Tourism, S1
  • Gaining Insights Through Numbers, S1
  • International Economic Policy for Tourism & Events, S1
  • Preparing your career: Skills Set and Environmental Analysis in Events & Tourism, S1
  • Talent Management in Events & Tourism, S1, 2 credits
  • Basics of Revenue Management, S2
  • Sales & Customer Relationship Marketing in Events and Tourism, S2
  • Strategic Marketing Projects in Tourism and Events, S2
  • Contemporary Business Strategy: The Global Nature of Tourism and Events, S1

Track courses:

One track to be chosen, S1 or S2 = semester 1 or 2

Event Management track

  • Budgeting and Sponsorship for Event Projects, S1
  • Convention Bureau Management and Marketing, S1
  • MICE - The Business Events Industry Stakeholders, S1
  • Digital Marketing and Event Technology (12 hours shared with Tourism), S2
  • Event Marketing, S2, 2 credits Facility Management, S2
  • Meeting Essentials, S2

Tourism Management track

  • International Accounting & Control in Tourism, S1
  • Visitor Behaviour, S1
  • Advanced Revenue Management, S2
  • Digital Marketing and Tourism Technology (12 hours shared with Events), S2
  • Distribution in Tourism, S2
  • Hospitality Business Game, S2
  • Tourism destination management and marketing, S1

Electives

Choose courses totalling four credits in each semester

  • Excel for Business, S1
  • Scenario Planning in Events and Tourism, S1
  • Team Management, S1
  • The PCO Business, S1
  • The Sharing Economy in Tourism and Events, S1,
  • Time Management, S1
  • Entrepreneurship in Tourism and Events, S2
  • International Risk Management and Crisis Management for Tourism and Events, S2, 2 credits
  • Service Design in Tourism and Events, S2
  • Sports Event Management, S2
  • Hotel Business Models, S1

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Program delivery

This program is taught in English at the Sophia Antipolis campus - September and January intakes.

Continuing studies

This MSc cuts across a number of disciplines, presented in two separate tracks: Strategic Event Management and Strategic Tourism Management. Graduates of this MSc find work in a broad range of supervisory, managerial and consulting positions in both public and private sector tourism or event organisations, often with a marketing and sales orientation.

Within a relatively short time span after graduating, Event Management alumni can be expected to go on to managerial posts within conference centres, international associations, professional conference organisers, destination management companies, convention bureaux, exhibition organisers etc. Similarly, Tourism Management graduates can go on to positions in destination, hotel, travel or distribution marketing and sales.

Career opportunities

This MSc cuts across a number of disciplines, presented in two separate tracks: Strategic Event Management and Strategic Tourism Management. Graduates of this MSc find work in a broad range of supervisory, managerial and consulting positions in both public and private sector tourism or event organisations, often with a marketing and sales orientation.

Within a relatively short time span after graduating, Event Management alumni can be expected to go on to managerial posts within conference centres, international associations, professional conference organisers, destination management companies, convention bureaux, exhibition organisers etc. Similarly, Tourism Management graduates can go on to positions in destination, hotel, travel or distribution marketing and sales.

Contact school

Want to know more about this program, MSc Strategic Event Management & Tourism Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Videos

Student Story videos are a series of three videos filmed with a particular student throughout a year at SKEMA. This is Yin Yi’s third Student Story video. She discusses what she’s been doing in the program and her impressions of SKEMA and the MSc.

About this institute

SKEMA Business School

SKEMA is a global business school, which creates the necessary material and human resources to deliver an educational program that reflects the global economic environment perfectly. It has seven campuses worldwide on five continents.  SKEMA is multi-accredited – EQUIS, AACSB...


Read more about this school

Why study at SKEMA Business School

SKEMA aims to become the reference for global business schools. We are based on five continents. Our international strategy is to train management leaders in the knowledge economy by developing :

  • A school with one identity on its different sites, with campuses set up in the heart of scientific hubs. The school’s culture fosters an international outlook, excellence and innovation.
  • Multi-site education programs offering mobility, professional expertise and interdisciplinary programs (technology-management).
  • Synergy with the school's local environments both in terms of research and in business partnerships. Cross fertilisation within science hubs (but also among these hubs) that will give an overall view of innovation and the needs for specific skills in the world’s different regions.
  • Systematic involvement of global companies with the school (governance, programs, incubators, research, students).
  • The school is managed according to the values of excellence, humanism, diversity and innovation.
  • SKEMA contributes to the local environment and economic fabric wherever its campuses are located.

Contact info

SKEMA Business School

Avenue Willy Brandt
59777 Lille
France

 Show phone number
www.skema.edu


Contact school

Want to know more about MSc Strategic Event Management & Tourism Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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