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Bachelor of Science in International Marketing (BS IM)

Schiller International University
Program overview
4 years
Bachelor's degree
Scholarships available

Start dates
January 2023

January 2023

January 2023

February 2023

About this program

Bachelor of Science in International Marketing (BS IM)

In the Bachelor of Science in International Marketing students will learn the principles of Marketing in today’s digital world within a global context as well as acquire Speaking and effective multicultural communication skills, multicultural writing skills, and critical thinking for judgement and decision-making in a fast-changing environment such as today’s digital business world.

Admission requirements

Steps of admission

  1. Fill the application Enrollment

    Go to application enrollment

  2. Pay the application fee

    This step is usually completed with your Admissions Representative after the interview process.

  3. Complete the interview

    The interview with your Admissions Representative provides a great opportunity to ask questions, define your educational and professional goals, and discuss whether a Schiller degree will meet your needs.

  4. Send all required admissions documents

    This includes transcripts, passport documentation, proof of English proficiency, letter of motivation, etc.

  5. Once accepted, you will receive an acceptance package

    In the case of students needing a VISA, you will receive a scanned copy of a conditional letter of acceptance, along with the invoice for your first semester’s tuition. Once it is paid, you will receive the official copy of your acceptance letter and acceptance package.

  6. Congratulations!

    You are now part of Schiller’s learning community.

Does this course require proof of English proficiency?

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Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Program delivery

How am I going to learn

Discover, design, and develop the professional profile that best suits your goals. Based on a solid academic structure aligned with the current reality we provide you with specific learning tools, methodologies, and immersive experiences to personalize your path.

  • Solid academic basis connected with reality
  • Modulable Learning
  • Interactive Lessons
  • Learning by doing methodologies
  • Strong presence of Tech, Digital and Sustainability
  • International immersions to explore and experience
  • Challenges with real organizations
  • Personalized Academic & Career Advising



Live a truly 100% international experience by studying your program in up to four different countries without losing any credits and without difficult transitions.*

*Campus transfers subject to local program availability and personal visa process.


Tuition fees for European campuses: €15,400

Tuition fees for USA campus: $17.100

Tuition fees for Schiller Online (Distance Learning): $17,700


Graduates of this Bachelor’s Degree in International Marketing will be able to:

  • Critically analyze and apply marketing information management concepts, systems, and tools needed to obtain, evaluate, and disseminate information for use in making marketing decisions.
  • Develop strategies for the efficient and effective communication, placement/distribution of products, concepts, goods and services that respond to international markets.
  • Investigate emerging client needs and desires and make marketing recommendations regarding business decisions.
  • Formulate a marketing plan that will meet the needs or goals of a business or organization.
  • Evaluate the impact of changing global, political, economic, competitive, environmental, cultural, and social systems on marketing strategy development
  • Using best practices and international standards justify the need to be aware of and respectful to ethical issues and responsible citizenship as applied in the professional context of marketing activity.
  • Integrate transferrable skills in oral and written communication, teamwork, guided learning and independent study.
  • Foster scholarship and research in advancing international marketing

Career paths

This program prepares Schiller’s students to work in a Global world where the lines between the business and technological worlds are less and less defined; where marketing is no longer understood if it is not digital and internationalization of businesses via digital marketing is key.

In additional to opening the door to traditional business professions such as, accounting, banking, securities, commodities, funds and trusts, it also brings current and future jobs within areas of digital transformation, digital business and e-commerce, Business Analytics, Website Development and Project Management into reach.

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Want to know more about this program, Bachelor of Science in International Marketing (BS IM)? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

Schiller International University

We are Schiller International University, the new concept of education aimed at people who understand that running in a global world requires smart global performance.Through our four International Campuses, we provide students with Global Transformative Education. A learning-by-living experience that allows them...

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Contact info

Schiller International University

Schiller International University
Zollhofgarten 1
69115 Heidelberg

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Want to know more about Bachelor of Science in International Marketing (BS IM)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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