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18,500 GBP excl. VAT

Program description

MSc Digital Marketing

Study our dedicated digital marketing degree course in the centre of London. If you are a finalist or recent graduate (any subject) wanting to boost your employability this degree course should provide you with the knowledge and skills needed for the digital era.

Being one of a few specialist digital marketing Masters degree courses in the UK you will gain a 360 degree perspective of digital marketing from digital branding and advertising to the consumer journey and metrics.

On graduating you will be able to create and analyze digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels.

You will enjoy studying in our historic University of London buildings in central London and work with our experienced academic staff to realize your full potential.

Admission requirements

A UK 2:2 (Honors) or equivalent.

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Program content

Core Modules

  • Introduction to Digital Marketing
  • Search and Metrics
  • Design Thinking
  • Digital Brand Storytelling
  • Digital Consumer in Online Culture
  • Advertising in a Digital Era
  • Applied Digital Research Methods
  • Individual Business Project
  • Foundations in Professional Development

Optional Modules

All modules are core

Tuition fees

The full tuition price for local/EU students is 11300 GBP

The price for International/Non-EU students is 18500 GBP.

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Want to know more about this program, MSc Digital Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.


Hear more from lecturers Lucy Gill-Simmen and Justin O’Brien.

About this institute

Royal Holloway University of London

Royal Holloway University of London

Royal Holloway University of London is a Top 25 UK university, founded over 100 years ago by two social reformers who pioneered the ideal of education for all who could benefit. Steeped in history, the university is set within a...

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Contact info

Royal Holloway University of London

Egham Hill
TW20 0EX Egham
Great Britain

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Want to know more about MSc Digital Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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