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18,500 GBP excl. VAT

Program description

MA Marketing

This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics.

On graduating you will have an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities. You will cover specialist marketing subjects, specially written for this Master’s programme and chosen for their relevance to contemporary marketing practice and research and develop forms of analysis and understanding at the very cutting edge. Your studies will cover issues such as the critical and practical understandings of marketing and consumers and branding. You will also explore the new marketing and consumer environment which both challenges and builds upon traditional marketing concepts.

As a member of the School of Business and Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realize your full potential.

Admission requirements

Normally we require a UK 2:1 (Honors) or equivalent in relevant subjects but we will consider high 2:2 or relevant work experience. Candidates with professional qualifications in an associated area may be considered. Where a ‘good 2:2’ is considered, we would normally define this as reflecting a profile of 57% or above.

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Program content

Core Modules

  • Marketing - A Critical Introduction
  • Consumers and Brands
  • Research Methods
  • Dissertation
  • Introduction to Marketing Concepts

Optional Modules

There are a number of optional course modules available during your degree studies. The following is a selection of optional course modules that are likely to be available. Please note that although the College will keep changes to a minimum, new modules may be offered or existing modules may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

  • Arts Marketing
  • Marketing, Environment and Society
  • Services Marketing
  • Marketing Communications
  • Consumption, Markets and Cultures
  • Foundations of Modern Management
  • Digital Marketing
  • Creative Accounting and Impression Management
  • Sustainability and Accounting

Tuition fees

The full tuition price for local/EU students is 11300 GBP

The price for International/Non-EU students is 18500 GBP.

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About this institute

Royal Holloway University of London

Royal Holloway University of London

Royal Holloway University of London is a Top 25 UK university, founded over 100 years ago by two social reformers who pioneered the ideal of education for all who could benefit. Steeped in history, the university is set within a...

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Contact info

Royal Holloway University of London

Egham Hill
TW20 0EX Egham
Great Britain

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