BA (Hons) Fashion Management & Marketing

Richmond, The American International University in London
Program overview
4 years
Full time
Bachelor's degree
Scholarships available

Start dates
January 2024

September 2024

January 2025

September 2025

About this program

BA (Hons) Fashion Management & Marketing

As with all of our undergraduate programs at Richmond, you will commence this program with our broad-based liberal arts approach as you take courses in Tools for Change and Visual Thinking, along with foundations of business to give you a thorough grounding in a range of subjects.

In the second year, you will move on to more targeted topics for business management including managerial accounting, marketing, entrepreneurship and microeconomics.

From corporate finance to celebrity and fan culture, your third year will be equally diverse, taking in topics such as the psychology of fashion and luxury goods, research methods and principles of marketing.

The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with the necessary tools to be able to compile insights into consumer and fashion buyer behaviour.

Your final year will focus on topics such as sustainable strategic management, digital marketing and social media, which will prove invaluable in the workplace and enhance your employability.

The BA Degree in Fashion Management and Marketing is tailored to give our students the latest insights from the fashion industry and retail businesses. This program allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to the fashion management.

The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with necessary tools to be able to compile insights into consumer and fashion buyer behaviour.

We offer courses in functional areas such as fashion communication, fashion retail & merchandising, fashion product development, and luxury brand management, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.

This program ensures students have an innovative and visionary approach as marketers. The academics and teaching methods support our mission to further develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.

Admission requirements

  • A Levels: 96 UCAS points
  • US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)
  • International Baccalaureate: 24 IB points (year 1)
  • BTEC National Diploma: MMM
  • Completion of Year 12-13 International equivalent secondary school qualification with a minimum gradeaverage of grade of Cincluding mathematics and English.

For more information about admission requirements, please visit the university website.

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Program content

Year 1


  • Foundations of Business
  • Functions and Applications
  • Foundations of the Business of Fashion
  • Foundations of Computer Applications
  • Tools for Change
  • Research and Writing I

Plus one of the following:

  • Visual Thinking
  • Narratives of Change

Year 2


  • Advertising, PR and the Media
  • Managerial Accounting
  • Introduction to Microeconomics
  • History of Fashion
  • Introduction to Management
  • Research and Writing II
  • Change in Practice
  • Probability & Statistics I

Year 3


  • Entrepreneurial Theory and Practice
  • Corporate Finance
  • Governance and Sustainability
  • Principles of Marketing
  • Fashion Marketing and Retail
  • Psychology of Fashion and Luxury Goods
  • Research Methods and Data Analysis

Plus one of the following:

  • Service Learning: Digital Collaboration
  • Service Learning: Leadership in a Changing World
  • Service Learning: Environment and Society
  • Service Learning: Global Citizenship and Migration

Year 4


  • Sustainable Strategic Management
  • Digital Marketing and Social Media
  • Ethical Fashion and Sustainability
  • Fashion Product Development
  • Senior Project in Marketing

Plus one of the following:

  • Luxury Brand Management
  • Lean Start-up

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.


  • £9,250 (UK/EU)
  • £14,750 (INT)
  • $38,000 (US)


  • Learn how to identify and market the true value proposition of products and services as well as conducting market/consumer research
  • Learn about consumer psychology in relation to luxury brands
  • Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising
  • Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai
  • Contribute to the Richmond Fashion Society and write for our Magazine

Career paths

Graduate Destinations

Below is a list of where some of the graduates of this program have gone on to work.

  • Ernst and Young
  • KPMG

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About this institute

Richmond, The American International University in London

At Richmond, The American University in London we offer a Liberal Arts education renowned for its flexibility and broad-based curriculum. We have campuses in two of London’s premier area – Richmond and Kensington. Our Liberal Arts approach is designed to...

Read more about this school

Why study at Richmond, The American International University in London

  • Our multi-disciplinary Liberal Arts degree programmes for undergraduates
  • Our international and specialist education for postgraduates
  • The UK university where you can graduate with both a UK and US degree
  • Exceptional teaching – our students put Richmond in the top five London universities for overall satisfaction levels on the quality of the course – 2021 National Student Survey (NSS)
  • Experience life in London, the top student city in the world
  • Accredited Internships to enhance your employability
  • Scholarships – making studying with us more affordable
  • Study Abroad opportunities for undergraduates on a global scale
Message the school

Want to know more about BA (Hons) Fashion Management & Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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