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BA (Hons) Digital Communications & Social Media

Richmond, The American International University in London
Program overview
4 years
Full time
Bachelor's degree
Scholarships available
Start dates
September 2022

January 2023

September 2023

January 2024

About this program

BA (Hons) Digital Communications & Social Media

All of our students at Richmond graduate with both a UK and US degree, opening up international opportunities. Like our other undergraduate programs, this BA is based on the American liberal arts tradition, which offers a multi-disciplinary approach. That’s why your first and second year will include Visual Thinking and Narratives of Change, as well as Visual Culture and Advertising Practice.

Choose from a range of electives which offer you the option to specialise: such as Sociology, Mass Media and Communications, and Research and Writing.

Your journey on this program will continue in the third and fourth year, as you study such courses as Mass Communications and Society, Creating Digital Images, Coding and Social Research (developing your research skills), providing valuable knowledge essential for any digital campaign.

This program also has a high practical content as you develop skills in New Media and Web Design, providing an understanding and application of key production processes and professional practices relevant to social media, cultural and communication industries.

Admission requirements

  • A Levels: 96 UCAS points
  • US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)
  • International Baccalaureate: 24 IB points (year 1)
  • BTEC National Diploma: MMM
  • Completion of Year 12-13 International equivalent secondary school qualification with a minimum gradeaverage of grade of Cincluding mathematics and English.

For more information about admission requirements, please visit the university website.

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Program content

Year 1


  • Foundations in Photography
  • Foundations in Media Production: Sonic Media

Plus one of the following:

  • Foundations of Mass Media & Communications
  • Foundations of Sociology
  • Tools for Change
  • Research and Writing I

Plus one of the following:

  • Visual Thinking
  • Narratives of Change

Year 2


  • Introduction to Visual Culture
  • Digital Society
  • Introduction to Advertising Practice
  • Coding, Content and Context I
  • Data Analysis for Social Media
  • Social Change in Practice
  • Advertising, PR and the Media
  • Research and Writing II

Year 3


  • Principles of Advertising and PR
  • Mass Communications and Society
  • Creating Digital Images
  • Coding, Content and Context 2
  • Social Research

Plus one of the following:

  • Video Production
  • Cultural Theory
  • Communications for PR and Advertising
  • Celebrity, Fan Cultures, and the Media
  • Principles of Marketing

Plus one of the following:

  • Service Learning: Digital Collaboration
  • Service Learning: Leadership in a Changing World
  • Service Learning: Environment and Society
  • Service Learning: Global Citizenship and Migration

Year 4


  • Web Design
  • New Media
  • Advertising and PR campaigns
  • Senior Project

Plus one of the following:

  • Photojournalism
  • New Media and Visual Power
  • Advanced Digital Video
  • From Script to Screen
  • Digital Marketing and Social Media

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.


  • £9,250 (UK/EU)
  • £14,750 (INT)
  • $38,000 (US)


  • Gain all the digital skills you will need for any workplace or career, from building your own personal brand to a digital role in a large organisation
  • Combine breadth of approach with opportunity to specialise in area of digital communication which interests you the most
  • Benefit from the teaching of our renowned academics and guest lecturers
  • Gain vital work experience through an internship in a digital role internationally or in London, a hub of the global media communications industry
  • Develop strong communication skills in small classes within an international environment, alongside students from all over the world

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About this institute

Richmond, The American International University in London

At Richmond, The American University in London we offer a Liberal Arts education renowned for its flexibility and broad-based curriculum. We have campuses in two of London’s premier area – Richmond and Kensington. Our Liberal Arts approach is designed to...

Read more about this school

Why study at Richmond, The American International University in London

  • Our multi-disciplinary Liberal Arts degree programmes for undergraduates
  • Our international and specialist education for postgraduates
  • The UK university where you can graduate with both a UK and US degree
  • Exceptional teaching – our students put Richmond in the top five London universities for overall satisfaction levels on the quality of the course – 2021 National Student Survey (NSS)
  • Experience life in London, the top student city in the world
  • Accredited Internships to enhance your employability
  • Scholarships – making studying with us more affordable
  • Study Abroad opportunities for undergraduates on a global scale

Contact info

Richmond, The American International University in London

Richmond Hill Campus
Queen’s Road
TW10 6JP London
United Kingdom

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Message the school

Want to know more about BA (Hons) Digital Communications & Social Media? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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