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Msc in Strategic and Digital Marketing (Campus)

Rennes School of Business
Program overview
15 months
Master's degree
Scholarships available
Start dates
September 2022

September 2022

About this program

Msc in Strategic and Digital Marketing (Campus)

This program enables students to gain knowledge and skills in Strategic and Digital Marketing that are highly demanded in today’s global business. The program is a perfect blend between theory and practice, using advance teaching methodologies based on simulation games, real business cases, collaboration with experts and market research to ensure gaining the required competencies for the digitalized business environment.

Admission requirements

Bachelor or equivalent

  • A strong academic background
  • Bachelor or equivalent (Diploma)

English proficiency (one of the following):

  • TOEFL > 80 IBT
  • TOEIC > 750
  • IELTS > 6.0
  • Cambridge Proficiency Exam (CPE) > B2
  • Placement English test (similar to TOEIC) , at no extra cost. Available at the time of your acceptance into the program.
  • Previous studies taught in English (minimum 2 years)
  • Native Language: English

For more information about admission requirements, please visit the school website.

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Program content

By choosing this Master of Science, you will study courses such as:

  • Omni-Channel Consumer Behaviour
  • Marketing of Innovation
  • Integrating Online and Offline
  • Marketing Communications
  • Marketing research
  • Customer Experience Management

Scholarships & funding

Several scholarship options are available. Please check the school website for more information.


Tuition fees:

  • Non-EU students: €18.200
  • EU students: €16.200


5 reasons to join this program :

  • Possibility to specialise in strategic marketing or digital marketing and communication.
  • A balance between theory and practice: students learn from highly experienced professors and through business cases during which they apply theory to real business situations.
  • The chance to ‘learn-by-doing’ during a 16-week internship.
  • 93% of program graduates are employed within 6 months of graduation.
  • Based in Rennes, a city with a high quality-of-life and a vibrant technological scene of top international and French high-tech companies and start-ups.

Career paths

Rennes SB supports students on a daily basis in the development of their professional project.

Thus, throughout their program, Rennes SB students benefit from:

  • privileged interlocutors,
  • career workshops,
  • events allowing regular meetings with managers and HR representatives from partner organisations,
  • “My Career Platform” listing advice, internship and employment offers.

Message the school

Want to know more about this program, Msc in Strategic and Digital Marketing (Campus)? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

Rennes School of Business

More than just introducing our students to the world, we bring it to them. We turn education into a true exchange. Thinking beyond the frame means learning differently, to striving differently. Exploring new fields, looking for answers to tomorrow’s questions,...

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Contact info

Rennes School of Business

2, rue Robert d'Arbrissel
35065 Rennes

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