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BA (Hons) Fashion Buying and Brand Management

Ravensbourne University London
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
Start dates
September 2022

September 2023

September 2024

Program description

BA (Hons) Fashion Buying and Brand Management

This course has been designed to provide students with the mindset and skills needed to succeed in industry.

This exciting course encourages creative flair, an eye for trends, business acumen and management skills. The course places a strong emphasis on gaining practical work experience and enterprise.

Admission requirements

Students will be expected to have five GCSEs (grade C/level 4 or above) or equivalent (including English), and hold at least one of the below or equivalent UK/international qualifications.

Qualifications accepted:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 24 points or above

Selection criteria

We welcome students from a variety of backgrounds, students will be invited to a video interview and will be asked about their skills and to demonstrate why they would be a good fit for the course.

We will also take into consideration progress made during studies and/or relevant work experience.

For more information about admission requirements, please visit the university website.

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Program content

Students will gain practical knowledge about the product development process, including fabric selection and testing, colour management, quality management and sustainability.

They will learn about predicting the trend, planning the range, building the brand and then how to protect and promote it.

The course aims to develop creative skills as well as problem-solving, organisational, planning, promotional and management skills.

CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also help to prepare students for industry.

Students will study through a mix of practice and theory-based learning and will benefit from the opportunity to collaborate with students from other disciplines as well as top brands.

Key study topics include:

  • Trend forecasting
  • Consumer profiling and identification
  • Fashion market research
  • Fashion buying and product development
  • Merchandising
  • Visual merchandising
  • Manufacturing and sustainability
  • Fashion brand management and promotion
  • Business planning

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition fees

  • Tuition fees for UK students: £9,250 per year
  • Tuition fees for International students: £16,500 per year


Bachelor of Arts (with Honours) – BA (Hons)

Continuing studies

Successful completion of this course can lead to postgraduate study in MA Fashion, Design Management and Innovation

Career opportunities

Graduates will be able to pursue work in a number of fields including but not limited to:

Fashion buyer, merchandising, marketing, brand manager, trend forecasting, digital communications, data analyst/insights, sustainability coordinator, virtual showroom design, visual merchandiser, account strategist, online visual merchandiser, product developer, fabric buyer, digital fabric technologist, consumer experience manager, e-commerce manager, marketing manager, entrepreneur/business owner, managing director/CEO.

Contact school

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About this institute

Ravensbourne University London

Ravensbourne University London is an innovative, industry-focused university located at the heart of London’s newest creative community on the Greenwich Peninsula. They're champions of creativity and collaboration, dedicated to giving their learners the specialist skills and opportunities they need for...

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Contact info

Ravensbourne University London

6 Penrose Way
SE10 0EW London
United Kingdom

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Contact school

Want to know more about BA (Hons) Fashion Buying and Brand Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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