Bachelor of Design (BDes) major in Fashion Marketing

This course teaches you how to market fashion, bring the world’s fashion from the designer’s studio to the wholesale showroom and to the retail outlets. You will learn a wide range of fashion-related business activities in fashion, branding, retail, merchandising and international marketing that fosters creativity, innovation and good business acumen.

Fashion Marketing is an exciting field that opens up many opportunities in the fashion industry. It is one of the major components that drive the Asia fashion industry. You will learn how to develop, analyse and implement brand strategies, study buying and merchandising practices, plan and execute effective advertising and promotional strategies.

As the fashion and retail industries continue to grow in Asia and the globe, more trained fashion marketers and managers are needed by fashion houses to remain competitive. The broad-based skills acquired in this course can be applied to many areas such as merchandising, publishing, advertising and show productions, as well as luxury goods and mainstream consumer products. Raffles’ Fashion Marketing graduates will be ready to assume professional work in the fast-paced fashion industry in public relations and marketing consultancies.

You will work with international classmates on professional presentations with real-world scenarios and you’ll complete your course with proposals and a professional portfolio that will take you straight into your first job.

Graduates will be able to work in areas such as:

• Branding
• E-fashion and digital strategies for fashion marketing
• Fashion buying and merchandising
• Fashion communication
• Fashion editorial and journalism
• Fashion styling and photo-shooting
• Marketing
• Retail operations