Show educations.com as: Mobile

Strategic Design

POLI.design
14 months
Full time
Master's degree
On campus
Milan
English
24 October 2022
Application deadline: 24 September 2022

About this program

Strategic Design

Strategic Design is a design activity that concerns the Product Service System, i.e. the integrated body of products, services and communication strategies that either an actor or a network of actors (companies, institutions, non profit organizations, etc.) generate and develop to to create value. It is often claimed that technological innovation, cultural and economical globalization, and the transition to environmental sustainability generate problems and opportunities. It is also repeatedly stated that the possibility to avoid the former and to exploit the latter requires the development of three core skills: visioning, sensing innovation, creating solutions embedded in new business models. It calls for the ability to design products and services whose success today anticipates what will be, or may have to be, the norm of tomorrow. The social demand for a new generation of products and services, coherent with current socio-cultural transformations, and their sustainable development becomes an opportunity for companies able to operate in the context of this new design mindset. This unique meeting of design and company strategy: strategic design.

The Number of Admitted Students is 35

Admission requirements

The Specializing Master is reserved to candidates with a university Diploma or a Bachelor or a Master of Science in engineering, architecture, industrial design, economics, social and human sciences, that have gained a certain degree of work experience and who intend on enriching their professional careers by working on the border between the design and management fields. As for candidates who graduated abroad, equivalent study titles in their respective educational institutions will be considered.


Does this course require proof of English proficiency?

The TOEFL® test is accepted by 10,000+ universities and higher education institutes in over 150 countries. Book your test today!

Learn more Advertisement

Program content

Didactic Modules

  • Strategic design
  • Service design
  • Design tools
  • Product service system design
  • Design culture

Management Modules

  • Strategic and operative marketing
  • Project management
  • Entrepreneurship
  • Corporate strategy

Intersection Modules

  • Design strategy
  • Innovation management
  • Design intensive entrepreneurship
  • Design management
  • New service design management

Career paths

The placement identifies two main macro-professional profiles: "innovation and design specialists" (marketing directors, R&D managers, industrial designers and product engineers, services and multimedia solutions designers) and "integrators of innovative and design processes" (design managers, design directors, project managers, product managers, retail managers, brand managers, consultants for product-system innovation).

Message the school

Want to know more about this program, Strategic Design? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Currently living in *
Nationality *

Videos

About this institute

POLI.design is based in Milan, a universally known and recognised international centre of excellence for design.

The permanent structures, cultural institutions, fairs and showrooms, publishing industry, schools, displays, exhibitions, and events that the city has to offer are numerous and contribute to creating a culturally lively and dynamic climate that can enrich professional and training courses,...


Read more about this school

Why study at POLI.design

POLI.design is the post-graduate school in Design of the Politecnico di Milano that supports and completes the curricular paths of the School of Design, aiming at professional training and an effective insertion in the many areas of work in which the designer operates today.

It plays a hinge role between universities, businesses, organizations and institutions and professional worlds, operating in the perspective of internationalization and establishing partnerships with universities, schools, organizations, institutions, companies and companies from time to time.

Contact info

POLI.design

Via Don Giovanni Verità, 25
20158 Milan
Italy

 Show phone number
www.polidesign.net

Message the school

Want to know more about Strategic Design? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Reviews

Be the first to write a review!