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Strategic Design

POLI.design
14 months
Full time
Master's degree
On campus
Milan
English
12 October 2020
14,500 EUR

Program description

Strategic Design

Strategic Design is a design activity that concerns the Product Service System, i.e. the integrated body of products, services and communication strategies that either an actor or a network of actors (companies, institutions, non profit organizations, etc.) generate and develop to to create value. It is often claimed that technological innovation, cultural and economical globalization, and the transition to environmental sustainability generate problems and opportunities. It is also repeatedly stated that the possibility to avoid the former and to exploit the latter requires the development of three core skills: visioning, sensing innovation, creating solutions embedded in new business models. It calls for the ability to design products and services whose success today anticipates what will be, or may have to be, the norm of tomorrow. The social demand for a new generation of products and services, coherent with current socio-cultural transformations, and their sustainable development becomes an opportunity for companies able to operate in the context of this new design mindset. This unique meeting of design and company strategy: strategic design.

The Number of Admitted Students is 30

Admission requirements

The Specializing Master is reserved to candidates with a university Diploma or a Bachelor or a Master of Science in engineering, architecture, industrial design, economics, social and human sciences, that have gained a certain degree of work experience and who intend on enriching their professional careers by working on the border between the design and management fields. As for candidates who graduated abroad, equivalent study titles in their respective educational institutions will be considered.


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Program content

Didactic Modules

  • Strategic design
  • Service design
  • Design tools
  • Product service system design
  • Design culture

Management Modules

  • Strategic and operative marketing
  • Project management
  • Entrepreneurship
  • Corporate strategy

Intersection Modules

  • Design strategy
  • Innovation management
  • Design intensive entrepreneurship
  • Design management
  • New service design management

Tuition fees

The total cost is € 14.500 per student. For Politecnico di Milano students, € 13.000.

Career opportunities

The placement identifies two main macro-professional profiles: "innovation and design specialists" (marketing directors, R&D managers, industrial designers and product engineers, services and multimedia solutions designers) and "integrators of innovative and design processes" (design managers, design directors, project managers, product managers, retail managers, brand managers, consultants for product-system innovation).

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Want to know more about this program, Strategic Design? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

POLI.design

POLI.design is based in Milan, a universally known and recognised international centre of excellence for design.

The permanent structures, cultural institutions, fairs and showrooms, publishing industry, schools, displays, exhibitions, and events that the city has to offer are numerous and contribute to creating a culturally lively and dynamic climate that can enrich professional and training courses,...


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Why study at POLI.design

  • Founded by Politecnico di Milano, POLI.design operates in the field of design by organizing training programmes for young graduates and professionals, as well as for companies that are closely focused on innovation
  • POLI.design offers more than 50 educational products to cover a variety of application domains in the design sector. These range from products to interiors, from fashion to communication, and from services to cultural projects.
  • More than 80% of the participants are active in design studios and industry leaders within one year of completing their studies at POLI.design
  • POLI.design operates into an international network that is continuously growing thanks to the wide-ranging experiences and collaborations in an increasingly interconnected and global dimension

Contact info

POLI.design

Via Durando 38/a
20158 Milan
Italy

 Show phone number
www.polidesign.net

Request information

Want to know more about Strategic Design? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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