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Brand Extension
12 months
Full time
Master's degree
On campus
19 November 2020
Application deadline: 01 October 2020
12,000 EUR

Program description

Brand Extension

The Specializing Master Brand Extension examines the variables essential of a Licensing project, examining the increasingly stringent relationships with the activities of Brand Extension, Contract and Merchandising. Today's areas and activities are interconnected with a common goal: to seek business growth through the enhancement of the brand in all sectors and product sectors.

The Number of Admitted Students is 20

Admission requirements

The Master is aimed at:

  • Graduates, with a three-year or specialized degree, and Graduates from schools of design, engineering, architecture, economics and commerce, marketing and communication
  • Graduates and graduates with professional experience of less than three years also in the field not specifically Licensing.
  • For admission purposes, the profile of candidates not attributable to these categories can be assessed by management.

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Program content

Didactic Course

The training topics are crossed among them:

  • Construction of Value
    • Merchandising
    • Brand-Extension
    • Licensing
    • Brand-Protection
  • Licensing Project
    • Marketing
    • Strategy
    • Communication
    • Distribution
  • Creative Process
    • Project Architecture
    • Design
    • Production
    • Service

Traditional lessons alternate with case discussions, meetings with exponents of the business world, exercises and application works:

  • Company Visit: field activities to enhance the skills acquired in the field
  • Project Work: brand-extension project commissioned by partner companies
  • Business Game: simulation game in which to experiment strategic skills and collaborative spirit.

Tuition fees

The Specializing Master costs € 12.000. For Politecnico di Milano studets, the cost is € 10.500.

Request info

Want to know more about this program, Brand Extension? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute is based in Milan, a universally known and recognised international centre of excellence for design.

The permanent structures, cultural institutions, fairs and showrooms, publishing industry, schools, displays, exhibitions, and events that the city has to offer are numerous and contribute to creating a culturally lively and dynamic climate that can enrich professional and training courses,...

Read more about this school

Why study at

  • Founded by Politecnico di Milano, operates in the field of design by organizing training programmes for young graduates and professionals, as well as for companies that are closely focused on innovation
  • offers more than 50 educational products to cover a variety of application domains in the design sector. These range from products to interiors, from fashion to communication, and from services to cultural projects.
  • More than 80% of the participants are active in design studios and industry leaders within one year of completing their studies at
  • operates into an international network that is continuously growing thanks to the wide-ranging experiences and collaborations in an increasingly interconnected and global dimension

Contact info

Via Durando 38/a
20158 Milan

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Request information

Want to know more about Brand Extension? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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