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Brand Communication

POLI.design
14 months
Full time
Master's degree
On campus
Milan
Italian
25 October 2021
Application deadline: 24 September 2021

Program description

Brand Communication

This Specializing Master strives to train professionals skilled in coordinating the communication processes that occur in communication enterprises, on strategic and creative terms, within new technological contexts.The learning itinerary traverses all the features of communication design, focusing especially on the set of factors that enable students to build brand equity, the true core of the communication process. Training calls for effective career-building preparation at both the individual and the group levels, particularly developing aptitude for teamwork, a distinctive feature of communication professions.

The Number of Admitted Students is 35

Admission requirements

Admission to the Specializing Master depends on an assessment of the candidate’s documents submitted upon application and on the selection process at which the CV and an individual interview are evaluated.


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Program content

Didactic Modules

General Training

The intent of this first part is to get to a leveling of the knowledge of the participants, from which to deal with the modules for the specialized training:

  • The forms of communication
  • Creative thinking
  • Branding, brand image, brand equity
  • Value of the brand
  • The brand reputation
  • New digital scenarios: communication strategies for social networks.

Specialist Training

Develops the study of the skills needed to deal with the different roles involved in the project of Brand strategic communication, starting from marketing, before moving to the deepening of the advertising and creative processes that lies behind the work in the agencies, up to the study of the structures and roles that characterize the world of the media:

  • Marketing, communication, society (CSR)
  • Advertising and agency processes
  • Account and strategic planning
  • Media
  • Creativity
  • Empowerment.

Tuition fees

Total tuition fee: €12,000

Qualification

The training outcome is professionalism in enterprise communication, including the capacity to coordinate and oversee communication processes.  Students deal with the various facets of designing strategies for building and publicizing a brand by studying the different skill sets involved: account manager, strategic planner, brand manager, and media manager.  They acquire  a capacity for vision, for organizing and managing complex communication projects, for crossover work, and for understanding the economic dynamics of today’s markets.  They also hone their skills at spotting trends, fashions, customs, individual behavior, and group behavior, in a continuous process of learning and transferring acquired skills.  Current market demand seeks to identify a professional who can interact with the other professionals throughout the communication process.  What is required, specifically, is a kind of professional who is fully cognizant of all the nuances of communication operations, able to ensure that communication objectives are attained, ready to embark on a route to streamlining without giving up the emotional features of the message, attuned to the communication trends and needs the company is expressing, and aware of the ethical facets of communication.

Degree Awarded

Specializing Master Diploma in “Brand Communication: Planning, Building, and Managing a Brand” from the Politecnico di Milano.

Contact school

Want to know more about this program, Brand Communication? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Videos

Marco Cornago, Specializing Master Brand Communication Student Ambassador

The Specializing Master in Brand Communication strives to train professionals skilled in coordinating the communication processes that occur in communication enterprises, on strategic and creative terms, within new technological contexts.

About this institute

POLI.design is based in Milan, a universally known and recognised international centre of excellence for design.

The permanent structures, cultural institutions, fairs and showrooms, publishing industry, schools, displays, exhibitions, and events that the city has to offer are numerous and contribute to creating a culturally lively and dynamic climate that can enrich professional and training courses,...


Read more about this school

Why study at POLI.design

POLI.design is the post-graduate school in Design of the Politecnico di Milano that supports and completes the curricular paths of the School of Design, aiming at professional training and an effective insertion in the many areas of work in which the designer operates today.

It plays a hinge role between universities, businesses, organizations and institutions and professional worlds, operating in the perspective of internationalization and establishing partnerships with universities, schools, organizations, institutions, companies and companies from time to time.

Contact info

POLI.design

Via Don Giovanni Verità, 25
20158 Milan
Italy

 Show phone number
www.polidesign.net

Contact school

Want to know more about Brand Communication? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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