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Art Direction & Copywriting
14 months
Full time
Master's degree
On campus
30 January 2021
Application deadline: 01 December 2020
13,000 EUR

Program description

Art Direction & Copywriting

The Specializing Master is a laboratory, structured as a creative department where, in addition to a deep practical activity, are connected research and design through experimentation which is a fundamental requirement given the extraordinary competition of new media, languages and dynamics.

The young designers will work as in a communication agency, in a couple or in groups, under the supervision of Creative Directors of the most important Italian and international communication agencies, dealing with multiple briefs with various complexities.

The Number of Admitted Students is 35

Admission requirements

Specializing Master is designed for students who already hold a first- or second-level university degree.Admission ProcedureSend your curriculum vitae, statement of aims and portfolio (optional) to deemed suited will be invited for an interview with the director of the Master.

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Program content

Didactic Modules

  • Marketing
  • Media
  • Techniques of creative writing
  • Visual languages
  • New media for communication
  • Empowerment
  • Stage
  • Laboratory in the agency - optional depending on availability of the Agency*
  • Social communication laboratory - as an alternative to the Laboratory in an agency*

Tuition fees

The total cost is € 13.000 per student. For Politecnico di Milano students, € 10.000


This Specializing Master leads to an exam that awards a Politecnico di Milano First Level Specializing Master Degree.

Career opportunities

During the Specializing Master, students will acquire the necessary skills to start a career as Art Director or Copywriter in communication agencies as Digital Art Director, Digital Copywriter, Content Creator, with the ability to interact with all the processes and professional figures within the workflows. During the lessons will be presented an overview of other professions that, in synergy with the creative department, contribute to the implementation of Brand Communication Projects such as Strategic Planner, Project Manager, Social Media Strategist, Community Manager The Tv Producer.

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Want to know more about this program, Art Direction & Copywriting? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute is based in Milan, a universally known and recognised international centre of excellence for design.

The permanent structures, cultural institutions, fairs and showrooms, publishing industry, schools, displays, exhibitions, and events that the city has to offer are numerous and contribute to creating a culturally lively and dynamic climate that can enrich professional and training courses,...

Read more about this school

Why study at

  • Founded by Politecnico di Milano, operates in the field of design by organizing training programmes for young graduates and professionals, as well as for companies that are closely focused on innovation
  • offers more than 50 educational products to cover a variety of application domains in the design sector. These range from products to interiors, from fashion to communication, and from services to cultural projects.
  • More than 80% of the participants are active in design studios and industry leaders within one year of completing their studies at
  • operates into an international network that is continuously growing thanks to the wide-ranging experiences and collaborations in an increasingly interconnected and global dimension

Contact info

Via Durando 38/a
20158 Milan

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Request information

Want to know more about Art Direction & Copywriting? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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