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Graduate Certificate in Marketing (Level 7)

Open Polytechnic of New Zealand
60 hours
Graduate diploma / certificate
On campus
Contact school for start dates

Program description

The Graduate Certificate in Marketing is just the stepping stone if you want to go further in your marketing career.

It will provide you with a with a broad overview of the marketing function and more advanced knowledge in two marketing specialisations. All you need to get started is an undergraduate degree.

When you achieve this qualification you will have advanced knowledge and experience of:

  • the marketing function within organisations
  • consumers and segmentation
  • marketing strategy, planning and research
  • Advanced knowledge of 2 of your chosen disciplines from these 3 listed
  • marketing management
  • marketing research, and
  • digital marketing.

Employment pathways

Graduates will have a better understanding of knowledge and skills for a marketing or management role. They will be able to apply those skills and knowledge directly in their workplace.

Academic pathways

The Graduate Certificate is the first step towards progression to the Open Polytechnic’s Graduate Diploma in Marketing

The Graduate Certificate in Marketing will provide students who have a degree with the pre-requisite knowledge required to undertake post graduate study in a business related discipline.

Admission requirements

You can enter the Graduate Certificate in Marketing if you have an undergraduate bachelor degree.

IELTS test – a score of 6 (Academic) with no band score lower than 5.5

Cambridge English Qualifications - B2 First, or B2 First for Schools, or C1 Advanced, or C2 Proficiency with a score of 169. No less than 162 in each skill.

Does this course require proof of English proficiency?

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About this institute

Open Polytechnic of New Zealand

Open Polytechnic is New Zealand's leading distance and online learning provider. Our focus is on student success for around 30,000 students each year....

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