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Bachelor of Business Administration Degree, Marketing

North Island College
Program overview
4 years
Bachelor's degree
Start dates
British Columbia
September 2022

British Columbia
January 2023

British Columbia
May 2023

British Columbia
September 2023
North Island College

About this program

Bachelor of Business Administration Degree, Marketing

Gain marketing and communications skills to qualify for management-level positions. Make employer connections and earn academic credit as you participate in paid co-op work experience, international exchange and networking opportunities.

Qualified students can enter the degree program at any year level. You may opt for a traditional two-plus-two approach, first completing a two-year diploma in business administration, plus two years of additional study to obtain the Bachelor of Business Administration degree (BBA). You can also apply coursework from a wide range of university level studies toward the degree program.

Third and fourth-year studies include e-business, market research, advertising and marketing communications, business-to-business marketing, project management, international business and advanced entrepreneurship. To qualify for the Bachelor of Business Administration degree credential, you must complete all required program courses and electives (or equivalent transfer credits) for a total of 120 credits.

Admission requirements

  1. C+ in one of Provincial English 12, English Studies 12, English First Peoples 12, NIC ENG-060, ENG-096, or ENG-098; or C+ in ESL-092 and ESL-095; or English assessment; and
  2. C+ in Foundations of Math 11 or NIC MAT-055; or C in one of Principles of Math 11, Pre-Calculus 11, Applications of Math 12, NIC MAT-053; or Math Assessment;
  3. or, permission of the department.
  4. NIC Tourism & Hospitality diploma graduates (all options) are eligible for admission directly into third year of NIC’s Bachelor of Business Administration, General Management; or Marketing major.

For more information, please visit the institute website

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Program content

Year 1

  • Financial Accounting Fundamentals
  • Mathematics of Finance
  • Principles of Management
  • Entrepreneurship & Small Business Management
  • Principles of Marketing
  • Computer Applications for Business
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Effective Organizational Writing
  • Essay Writing and Critical Analysis or Essay Writing and Indigenous Perspectives or Academic Writing

for co-op students only:

Students must complete in the Fall term as a prerequisite to Co-operative Education Internship Work Term in the Spring.

  • Co-operative Education Pre-Employment Seminar
  • Business Administration Co-operative Education Work Term 1

Year 2

  • Management Accounting
  • Commercial Law
  • Consumer Behaviour
  • Professional Selling
  • Retail Management
  • Services Marketing
  • Business Simulation
  • Introduction to Statistics

Year 3

  • International Marketing
  • Organizational Behaviour
  • Market Research
  • Advertising & Marketing Communications
  • Globalization and International Business
  • Introduction to Social Media

Year 4

  • Business-to-Business Marketing
  • Project Management
  • Advanced Topics in Entrepreneurship
  • Strategic Management
  • Business Ethics
  • Advanced Communications and Professional Writing
  • Leadership


For more information regarding tuition fees, please visit the website.

Career paths

After graduation, you will be prepared for careers in retailing, marketing management, market research, advertising and public relations in both public and private sector organizations, or you may opt to pursue you own business ventures. You may pursue professional development opportunities through organizations such as the Canadian Institute of Marketing, the Canadian Marketing Association, the Canadian Public Relations society and many more specialized professional organizations.

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About this institute

North Island College

Located on beautiful Vancouver Island, West Coast of Canada, North Island College is a small public college which offers many programs including certificates, diplomas, a degree in business, and post degree diplomas. Areas of study include university transfer in the...

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Contact info

North Island College

2300 Ryan Rd
V9N 8N6 Courtenay BC

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