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BA in Strategic Communication

National University
Program overview
17-19 months
Bachelor's degree
Scholarships available
English
Start dates
San Diego
Inquire for more information

San Diego
Intakes monthly

Program description

BA in Strategic Communication

Learn the top employability skills that employers want. The Bachelor of Arts in Strategic Communications will help you develop the human communications skills and the strong strategic thinking and messaging skills needed for employment in public relations, advertising, marketing, and corporate communication. You will learn how to help organizations develop a unique voice for use in presentations, print, broadcast, and digital media in a wide variety of professional fields.

Courses within the BA Strategic Communication program include academic work, case studies, and hands-on experience creating messages across media platforms. Once you complete the program, you will be ready to pursue a career in positions that require strategic thinking and planning, project management, content creation, and leadership.

Admission requirements

  • All entering undergraduate students without prior college level English and/or Math courses must take the ACCUPLACER mathematics and English evaluation as part of the admissions process. The results of the evaluation are printed immediately and a copy is provided to the student. Read more about Placement by Evaluation. The ACCUPLACER may be taken once at no charge. Subsequent examinations can be repeated after 14 days for a $5 fee. Applicants who have not earned an Associate’s degree from a regionally accredited institution or who have completed fewer than 90 quarter (60 semester) units of transferable college credit must have graduated from high school, passed a high school level proficiency test or received a Certificate of Proficiency from a state Department of Education.
  • Applicants who are considered first time students based on the criteria below must attend an orientation course through WES Training and Development prior to enrolling.
    • Never attended a college or university
    • Education experience is limited to:
      • Competency based education
      • College level courses completed during high school
      • Advanced Placement (AP) credit
      • Military service or training
      • Prior learning credit (CLEP, Dantes, Excelsior, portfolio assessment, etc.)
  • High school graduates transferring from regionally accredited colleges and universities are admitted as degree students if their cumulative GPA is 2.0 or higher. Applicants with a GPA below 2.0 may be admitted on probationary admission if the Committee on the Application of Standards (Committee) judges that there is sufficient evidence of potential to complete college studies. Applicants below a 2.0 may submit a petition letter to their advisor for review by the Committee.
  • Individual degree programs may have additional admission requirements.
  • Complete an application for admission and enrollment agreement.

For more information about admission requirements, please visit the university website.


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Program content

Prerequisites

  • Effective College English II
  • Public Speaking

Requirements for the Major

Core Requirements

  • Interpersonal Communication
  • Intercultural Communication
  • Communication Theory
  • Communication Research Methods
  • Critical Thinking and Ethics
  • Persuasion
  • Communication Technologies
  • Organizational Communication
  • Professional Presentations
  • Interactive Storytelling
  • Strategic Writing
  • Mediated Messaging
  • Media Management
  • Communication Program Capstone

Advanced Core Requirements

  • Communication Strategies
  • Communication Campaigns
  • Interactive & Mobile Campaigns

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Program delivery

On Campus or Online

Study when and where it’s convenient for you with evening, weekend, and 100% online classes.

Tuition fees

Please visit the university website for more information about tuition fees.

Qualification

Program Learning Outcomes

  • Develop communication campaign messaging strategies.
  • Apply persuasion theory to communication campaigns and media messages.
  • Create content that fulfills strategic communications campaign objectives.
  • Working in a group, create strategic communication messages.
  • Apply research data to guide the development of strategic communication campaigns and messages.
  • Develop multi-platform, multi-public message dissemination plans.

Contact school

Want to know more about this program, BA in Strategic Communication? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

National University

Since 1971, National University (NU) has been dedicated to meeting the needs of our students by providing accessible, affordable, and achievable higher education opportunities. Since its founding, the NU community has grown to 25,000 students (400 international students from over...


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Why study at National University

Four-Week Classes

Our course structure is built to make earning your degree accesible and achievable, one month at a time.

50+ Degree Programs

Whether you're looking to move up in your career or make a change, our degrees are designed to help you make a direct impact in your field

Online and On-Campus

We know your life may not happen on a 9-5 schedule so we offer online classes as well as campus-based programs in San Diego California

WSCUC Accredited

Earn your degree from a reputable private nonprofit that's accredited by WASC Senior College and University Commission

Contact info

National University

Office of International Affairs
9388 Lightwave Avenue
92123 San Diego California
United States of America

 Show phone number
www.nu.edu

Contact school

Want to know more about BA in Strategic Communication? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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