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Master of Strategic Communications Management

Monash University
1.5 to 2 years
Full time
Master's degree
On campus
Melbourne (Australia)
English
Enquire for start dates
Monash University

Program description

Become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications.

Taught by a combination of leading academics and practitioners in the field, the Master of Strategic Communications Management has a strong applied focus, aligning closely with innovation taking place in the industry.

Drawing on best practices locally and globally, you’ll be equipped with the skills and knowledge to build effective and ethical communication and stakeholder engagement strategies, as well as the expertise to communicate with diverse audiences in an increasingly global environment. Through core units you’ll build a deep understanding of the application of big data and its role in areas such as determining audience sentiment.

You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches.

You’ll have the opportunity to tailor your studies and develop deep knowledge by choosing from one of the following streams:

  • Communication for Social Change and Development
  • Health Communication
  • Management, Leadership and Entrepreneurship
  • Public Policy and Political Communication
  • Sports Communication
  • To complete your studies you’ll undertake a capstone unit in Collaboration and Innovation, producing professional or scholarly work that can contribute to a portfolio of professional development. You’ll achieve this via a professional internship, an industry project, a research project or an international study tour.

    You’ll be equipped to effectively plan and communicate across cultures, be responsive to a digitally integrated world, and work in areas  across government, corporate, not-for-profit and community sectors. Our graduates are prepared with the skills to succeed in a world of digitalisation and globalisation and are ready for leadership roles such as:

  • Strategic communication advisor
  • Public relations director
  • Marketing communications manager
  • Communications manager
  • Communication strategist
  • Lobbyist
  • Advertising strategist
  • Political marketing specialist
  • Market research analyst
  • Media management
  • Request info

    Want to know more about this program, Master of Strategic Communications Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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    About this institute

    Monash University

    Monash University

    At Monash, the desire to make a difference informs everything we do. But we go beyond good intentions. We make an impact, both locally and internationally. We are a global university with a presence on four continents. And our plans...


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    Why study at Monash University

    Double Degrees: A double degree allows you to study for two degrees at the same time. You will graduate with two different bachelor degrees, giving you more career flexibility and opportunities. Studying towards two degrees at the same time allows you to keep your options open, to develop expertise in different but complementary areas, or simply to pursue two areas of interest in-depth. Monash offers one an extensive range of double degrees, with more than 140 double-degrees combinations across all major study fields.

    Monash Warwick Alliance: The future of education lies in global partnership. The Alliance harnesses the collective strengths of two universities from opposite sides of the globe, creating international opportunities for all.  Now in its 7th year, the International Conference for Undergraduate Research (ICUR) has established itself as a unique student-led event connecting undergraduates from around the world in a 48-hour global academic conference.

    GIG: The Global Immersion Guarantee (GIG) is a ground-breaking study opportunity including a funded overseas experience for all first year Bachelor of Arts, Bachelor of Global Studies and related double degree students.

    Bachelor of International Business

    The Bachelor of International Business is the perfect degree for those ready to launch their international career. With excellent industry engagement, guaranteed study abroad or industry placement, all while studying on Collins street in the heart of Melbourne’s CBD, you’ll be part of the international business community before you leave the classroom.

    Law at Monash - Key selling points

    We're more than a degree. More than prestigious. More than one of the best law schools in the world. It's not just what you study, but what you take when you leave us that has the most impact.

    • 21st century digital moot court
    • global legal hackathons
    • clinical guarantee - Monash Law offers guaranteed professional work placements for all students who wish to incorporate a practical component credited towards their Monash Law degree.
    • top legal educators
    • Monash University & King's College -  opportunity to graduate with a qualification from Monash University and King's College London
    • Industry Seminars

    Engineering: The Monash Engineering Co-operative Education Program (Co-op) is designed to equip students with up-to-date, relevant industry experience and prepare them to become engineers of the future. Co-op provides employers with access to exceptional students for paid internships from Australia’s number 1 Engineering Faculty*.

    MADA: There’s nothing like the feeling of creating something amazing from scratch. At MADA, you’ve got the tools at your fingertips to make it happen.
    MADA has over 30 creative courses to choose from, 10 double degrees, plus you can add subjects from right across Monash University.

      

    Australia ranked #2 study abroad country

    Australia has been ranked the #2 study abroad country in the world for 2020! With everything from the tranquility of the Gold Coast beaches to the adventure of the Australian Alps, take a trip “Down Under” and discover why Australia is a great choice for an exceptional study abroad experience.

    Contact info

    Monash University

    211 Wellington Road
    3170 Melbourne Victoria
    Australia

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    www.monash.edu

    Request information

    Want to know more about Master of Strategic Communications Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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