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Master of Strategic Communications Management

Monash University
1.5 to 2 years
Full time
Master's degree
On campus
Melbourne (Australia)
English
Enquire for start dates
Monash University

Program description

Master of Strategic Communications Management

Become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications.

Taught by a combination of leading academics and practitioners in the field, the Master of Strategic Communications Management has a strong applied focus, aligning closely with innovation taking place in the industry.

Drawing on best practices locally and globally, you’ll be equipped with the skills and knowledge to build effective and ethical communication and stakeholder engagement strategies, as well as the expertise to communicatewith diverse audiences in an increasingly global environment. Through core units you’ll build a deep understanding of the application ofbig data and its role in areas such as determining audience sentiment.

You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches.

You’ll have the opportunity to tailor your studies and develop deepknowledge by choosing from one of the following streams:

  • Communication for Social Change and Development
  • Health Communication
  • Management, Leadership and Entrepreneurship
  • Public Policy and Political Communication
  • Sports Communication

To complete your studies you’ll undertake a capstone unit in Collaboration and Innovation, producing professional or scholarly work that can contribute to a portfolio of professional development. You’ll achieve this via a professional internship, an industry project, a research project or an international study tour.

You’ll be equipped to effectively plan and communicate across cultures, be responsive to a digitally integrated world, and work in areasacross government, corporate, not-for-profit and community sectors. Our graduates are prepared with the skills to succeed in a world of digitalisation and globalisation and are ready for leadership roles such as:

  • Strategic communication advisor
  • Public relations director
  • Marketing communications manager
  • Communications manager
  • Communication strategist
  • Lobbyist
  • Advertising strategist
  • Political marketing specialist
  • Market research analyst
  • Media management

Admission requirements

Entry requirements vary depending on your program. Most Masters degrees require an average of 65% (or equivalent) in your Bachelor degree, and Bachelor degrees each have unique entry scores. For more information about local and international curricula, please contact Monash.


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Tuition fees

Tuition fees vary, and are listed with each degree on the Monash website under “Applications and Fees”. For more information, please contact us or visit our website.

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About this institute

Monash University

At Monash, the desire to make a difference informs everything we do. But we go beyond good intentions. We make an impact, both locally and internationally. We are a global university with a presence on four continents. And our plans...


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Why study at Monash University

  • Monash is ranked one of the best universities in the world, sitting at #58 in 2021.
  • We are the largest university in Australia, with 10 faculties and over 300 degrees to choose from.
  • With students from over 100 countries and some of the most innovative and employable degrees in Australia, we are the perfect launchpad for your career.

Contact info

Monash University

211 Wellington Road
3170 Melbourne Victoria
Australia

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www.monash.edu

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