Strategic Marketing (Taught)
Middlesex University London
About this program
Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.
The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies.
Admission requirements
Does this course require proof of English proficiency?
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About this institute
Middlesex University
Middlesex University is a large London university, with additional campuses in Dubai and Mauritius. Middlesex University was granted the royal charter making it a university in 1992 although its history in higher education dates from 1878. Middlesex University's flagship campus...
