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MSc Digital Marketing

Middlesex University Dubai
1 year
Full time
Master's degree

Program description

MSc Digital Marketing

Introduction to MSc Digital Marketing

The MSc Digital Marketing degree is taught within Middlesex University’s Marketing, Branding and Tourism Department in the Business School. This is an exciting Program that will give students the opportunity to explore Digital Marketing theory and tools within an established and intellectually rigorous context and framework. It will provide a diverse range of knowledge, competences and skills required to become Professional Digital Marketers. In response to the need of Digital Marketing professionals in the contemporary world, the MSc Program combines conceptual and theoretical thinking with the opportunity to develop practical insight and application.

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of Digital Marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice

Why Study MSc Digital Marketing?

The MSc Digital Marketing aims to prepare students for successful employment by encouraging the development of a range of skills that will enable them to work effectively, both collaboratively and individually. It is designed to develop students’ understanding of Digital Marketing and its integration into an organisation’s overall marketing strategy.

The MSc Digital Marketing will help students with no or a limited knowledge of Digital Marketing to develop an advanced level of understanding and critical reflection of the key marketing and Digital Marketing theories, frameworks and tools across a diverse range of industry sectors. Students will learn to apply this knowledge to complex strategic issues based on leading edge research and practice in the field.

On successful completion of this Program, graduates will be able to critically evaluate particular situations, to problem solve, to write clearly and analytically, to work together and independently and to communicate. They will be able to retrieve and synthesise information from a diverse range of sources to develop well-informed and justified solutions to marketing and Digital Marketing challenges.

The achievement of these aims will provide our MSc Digital Marketing graduates with the knowledge and skills required to build a career in Digital Marketing. Whether our graduates wish to work as Digital Marketing Managers or Digital Campaign Managers or Social Media Analysts or Digital Entrepreneurs, the Program will allow them to acquire both general and specialised knowledge required to start building their chosen careers. The choice of dissertation will provide students with an opportunity to further develop specialist skills and knowledge in a field they are particularly interested in. For those students intending to further their education, the MSc Digital Marketing will equip them with the range of skills required for Doctoral level study.

Admission requirements

Academic Requirements

Applicants should normally have:

  • A second class honours degree or above in marketing, communications, or a business related field
  • We will also accept a professional qualification of an equivalent standard

Those without formal qualifications but have extensive marketing experience, are welcome to apply.

For more information about admission requirements, please visit the university website.

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Program content

  • Research Methods and Dissertation
  • Digital Advertising
  • Digital and Social Media Analytics
  • E-Marketing and Social Media Management
  • Marketing Strategy, Leadership and Planning
  • Professional Practice
  • Internship in the Digital Sector
  • Innovation-Driven Marketing
  • Multichannel Marketing Management
  • Entrepreneurship in the Digital Sector
  • Consumer Psychology

Tuition fees

The total tuition fee is AED 80,700/USD 21,970/EUR 19,540.*

Students can benefit from a 10% Postgraduate Study Grant.

Instalment plans available: minimum 4 equal instalments of 25% of the tuition fee.

*Fees are subject to change based on the exchange rate at the time of the transaction.

Career opportunities

The Program is designed to equip students with the skills and knowledge to pursue successful careers in digital marketing roles across a wide range of different industry sectors and types of organisation. This MSc is for those who wish to develop their skills and acquire knowledge to build or further their career in private, public or charitable organisations. Graduates will be equipped with general and specialised knowledge to become Digital Entrepreneurs or pursue a career in a range of digital marketing positions such as that of Digital Marketing Consultant, Digital Campaign Manager and Social Media Analyst. For those students intending to further their education, the MSc in Digital Marketing will equip them with a range of skills required for Doctoral level study.

The University Employability Service offers postgraduate students support in planning their career. The Chartered Institute of Marketing, Institute of Direct Marketing, Institute of Practitioners in Advertising and many other professional bodies offer career support to members and highlight job opportunities for all graduates.

Contact school

Want to know more about this program, MSc Digital Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Middlesex University Dubai

Middlesex University Dubai is the first overseas campus of the internationally renowned Middlesex University in London. The campus, which opened in January 2005, has over 3,500 students from more than 100 nationalities and offers undergraduate and postgraduate programmes in a...

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Why study at Middlesex University Dubai

Study a Quality UK Degree in the Heart of Dubai

All of their programmes have the same validation and monitoring system as those offered at their home campus in London, with the same examinations taken simultaneously in both cities. This means students have the benefit of receiving their degree from the UK whilst being able to study in one of the most dynamic, vibrant and rapidly developing cities in the world.

Experience a Truly Global University

Middlesex University Dubai has over 3,200 students from more than 100 nationalities, and has four campuses worldwide: Dubai, London, Malta and Mauritius. Their students are able to learn to work in a multicultural environment, and benefit from the insights and viewpoints of an internationally diverse range of students and faculty – an invaluable asset for any graduate.

Start Your Studies in Dubai with the Option to Transfer Overseas

They provide students with the opportunity to transfer their studies to one of the overseas campuses within their second year of study, enabling them to explore a new culture and build overseas contacts whilst benefiting from the same high quality teaching they would experience in Dubai.

Simple Student Visa Process

Middlesex University Dubai provides Student Visas for all non-national students studying on any academic programme, and their dedicated team ensures this process is carried out as smoothly and efficiently as possible.

Earn Whilst You Learn

Students studying an undergraduate programme are able to hold part time jobs in any of the over 4,500 businesses located in its free zones. Postgraduate classes are held in the evening, Sunday – Thursday between 6:30pm to 9:30pm – enabling students to balance their career and their studies.

Build Your Network

What really sets Dubai apart is its ability to attract the world’s top companies, providing plenty of opportunities for graduates to fast track their career in a multitude of professional roles. Middlesex University Dubai have extensive connections with local and international organisations, allowing students to gain insight from and network with professionals at the top of their game. Many of their programmes are also accredited and recognised by leading professional bodies, meaning their graduates may also gain exemptions from examinations or specific units of professional qualifications.

Contact info

Middlesex University Dubai

Dubai Knowledge Park
Blocks 4, 16, 17 & 19
500697 Dubai
United Arab Emirates

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Want to know more about MSc Digital Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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