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BSc Honours Psychology With Marketing

Middlesex University Dubai
3 years
Full time
Bachelor's degree
Dubai
English

Program description

BSc Honours Psychology With Marketing

Introduction to the Program

The Bachelor of Science Honours degree in Psychology with Marketing combines a broad education in psychology with a specialist strand to develop an understanding of the theory and practice of marketing (including consumer behaviour). Candidates have the opportunity to study psychology as a subject combined with another discipline. This can lead to careers in diverse occupations that do not carry the title ‘psychologist’ because the skills acquired while studying psychology transfer readily to various spheres in the world of work and provide an excellent general education. The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research.

Special Features

Provides a sound knowledge of psychology and Marketing appropriate to future professional work. Introduces the broad range of theoretical and methodological approaches to psychology. Encourages students to develop a critical approach to their studies, evaluating theory and evidence accordingly. Equips students to communicate effectively in written and numerical forms. Encourages independent and experiential learning, the development of oral communication skills, and the capacity for independent work.

Why Study BSc Honours Psychology with Marketing?

Psychology with Marketing Program provides a combination of core psychology courses along with specific attention to specialisation in marketing. The courses are designed for those who are interested to pursue either getting higher qualification in applied fields of psychology or choosing to specialise in stream i.e. MBA in marketing. The emphasis of this Program besides equipping the students with academic reading writing, critical thinking, researching, numeracy and use of IT is developing skills required to understand human behaviour in various cultural and social context and to appreciate individual difference in perceiving themselves and others. Learning psychology in general is exciting and when combined with a strand of managerial skills it adds up the enthusiasm, provides wider horizon to work with different organisational set up.

Admission requirements

Middlesex University International Foundation Program (IFP)

Successful completion of the Middlesex University International Foundation Program (IFP)*** (equivalent Programs from other Universities/Colleges/Institutes will be considered).

For more information about admission requirements, please visit the university website.


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Program content

Year 1

  • Preparing for Academic Success
  • Psychological Statistics
  • Mind & Behaviour in Context
  • Marketing Theory and Practice
  • Research Methods and Design in Psychology

Year 2

  • Digital Marketing
  • Social, Personality and Development Psychology
  • Brain, Body and Mind
  • Research Methods and Ethics in Psychology

Year 3

  • Psychology in Education
  • Neuropsychology: The Healthy Brain & What Can Go Wrong With It
  • Psychology Dissertation
  • Marketing Strategy and Planning
  • Lifespan Issues: Impact of Life Experience
  • Lifespan Stages: Adult stages of development
  • The Psychology of Stress, Motivation and Work-Life Balance
  • Coaching Psychology
  • Key Issues and Controversies in the Psychology of Elite Sport Performance
  • New Directions in Cognitive Science
  • Creativity & Imagination
  • Critical Forensic Psychology
  • Applying health Psychology to behaviour change

Tuition fees

The tuition fee is AED 55,700/USD 15,165/EUR 13,485 per year.*

Students applying from overseas can benefit from an International Study Grant of 20%.

Instalment plans available: minimum 4 equal instalments of 25% of the tuition fee.

*Fees are subject to change based on the exchange rate at the time of the transaction.

Career opportunities

The majority of students graduating from this Program may aim to take up a role within business management or consulting, although the Program is also suited to those who would like to continue their studies in psychology (especially industrial or organisational) to become a professional psychologist. Many intellectually and financially rewarding roles can be obtained upon graduation, including Market Researcher; Data Analyst, Customer Service, Trainer and Client Service Representative. Middlesex University Dubai maintains strong connections with regional employers, and our industry partners offer internships and placement opportunities, give visiting lectures, facilitate field trips and attend our Careers Day each year. Our Careers and Employability Service will also support students throughout their studies and this service continues after graduation.

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Want to know more about this program, BSc Honours Psychology With Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Middlesex University Dubai

Middlesex University Dubai is the first overseas campus of the internationally renowned Middlesex University in London. The campus, which opened in January 2005, has over 3,500 students from more than 100 nationalities and offers undergraduate and postgraduate programmes in a...


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Why study at Middlesex University Dubai

Study a Quality UK Degree in the Heart of Dubai

All of their programmes have the same validation and monitoring system as those offered at their home campus in London, with the same examinations taken simultaneously in both cities. This means students have the benefit of receiving their degree from the UK whilst being able to study in one of the most dynamic, vibrant and rapidly developing cities in the world.

Experience a Truly Global University

Middlesex University Dubai has over 3,200 students from more than 100 nationalities, and has four campuses worldwide: Dubai, London, Malta and Mauritius. Their students are able to learn to work in a multicultural environment, and benefit from the insights and viewpoints of an internationally diverse range of students and faculty – an invaluable asset for any graduate.

Start Your Studies in Dubai with the Option to Transfer Overseas

They provide students with the opportunity to transfer their studies to one of the overseas campuses within their second year of study, enabling them to explore a new culture and build overseas contacts whilst benefiting from the same high quality teaching they would experience in Dubai.

Simple Student Visa Process

Middlesex University Dubai provides Student Visas for all non-national students studying on any academic programme, and their dedicated team ensures this process is carried out as smoothly and efficiently as possible.

Earn Whilst You Learn

Students studying an undergraduate programme are able to hold part time jobs in any of the over 4,500 businesses located in its free zones. Postgraduate classes are held in the evening, Sunday – Thursday between 6:30pm to 9:30pm – enabling students to balance their career and their studies.

Build Your Network

What really sets Dubai apart is its ability to attract the world’s top companies, providing plenty of opportunities for graduates to fast track their career in a multitude of professional roles. Middlesex University Dubai have extensive connections with local and international organisations, allowing students to gain insight from and network with professionals at the top of their game. Many of their programmes are also accredited and recognised by leading professional bodies, meaning their graduates may also gain exemptions from examinations or specific units of professional qualifications.

Contact info

Middlesex University Dubai

Dubai Knowledge Park
Blocks 4, 16, 17 & 19
500697 Dubai
United Arab Emirates

 Show phone number
www.mdx.ac.ae

Contact school

Want to know more about BSc Honours Psychology With Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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