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Bachelor of Business (Strategic Communication)

Massey University
3 years
Bachelor's degree
On campus
Palmerston North
English
Contact school for start dates

Program description

Become a sought-after employee

Your knowledge of the business world combined with in-depth communication skills will make you a sought-after employee.

WHAT IS IT LIKE?

The Bachelor of Business with a major in strategic communication builds your skills in areas including writing in the workplace, professional presentations, communication technology, interpersonal communication, organisational communication, cross-cultural communication, and public relations.

You will develop your skills especially through learning by doing, such as roleplaying, writing portfolios, interviewing, presentations, video conferencing and creating web pages, writing communication plans for businesses and short videos.

Learn from the best

Many Massey teaching staff have substantial private-sector or consulting experience, as well as close and continuing links with the business world. Our lecturers are actively researching, bringing the most relevant developments in business theory and practice to your study. You’ll learn about cutting-edge practice in the industry, from those in the know.

Sought-after by employers

Communication skills are vital in any career, so communication also makes a great complementary major for those looking to complete a double major in the BBus.

Careers

The breadth of learning at Massey means that you will have many different options for career paths in business, government or in community organisations.

Social changes in recent years mean a growing number of organisations recognise the importance of employing professional communicators. No matter what career you enter, employers are looking for people like you, who can communicate well. Communication skills make a vital difference in your application and job interview, and they also facilitate career advancement and opportunities.

Your career options are wide open - from trainee positions in large government and business organisations to positions of responsibility in small businesses.

Some of the varied fields communication graduates work in include:

  • Public relations
  • Communications advisory
  • Media buying, planning, and advising
  • News media
  • Speech writing
  • Publishing and editing
  • Liaison and advisory work

The BBus majoring in Strategic Communication has a total of 360 credits.

  • Core business courses totalling 120 credits
  • Strategic Communication major totalling 120 credits
  • Elective courses totalling 120 credits

Admission requirements

For more information about this program, please contact the school directly.

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About this institute

Massey University is one of New Zealand's largest universities with more than 34,000 students studying across three vibrant campuses. We welcome more than 4,400 international students from more than 100 countries each year. We also have a growing number of...


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