Master's degree in Strategic Marketing

Macromedia University of Applied Sciences
Program overview
3-4 semesters
Full time
Master's degree

Start dates
March 2023

March 2023

October 2023

October 2023
marketing student

About this program

Strategic marketing plays a decisive role in today’s fast-paced, competitive and digital economy. Brands and products need a unique value proposition that is aimed at a well-defined target market supported by a meticulous understanding of the target customers and ways to resonate with them. This Master's specialisation in Strategic Marketing is tailored to prepare future marketing managers to deal intelligently with the complexities of marketing in the digital era.

Contents of the Strategic Marketing (M.A.) programme

In this Master's specialisation in Strategic Marketing, you will develop an in-depth understanding of marketing, brand building and brand management. At the same time, you will learn how to shape marketing strategies using strong marketing intelligence and capitalize on the gamut of digital platforms that are at your disposal. Key modules include:

  • Marketing Strategy
  • Brands and Branding
  • Focus Project
  • Applied Business Intelligence Analytics

Admission requirements

Admission requirements are as follows:

  • Recognised Bachelor's degree
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Motivation statement
  • Letter of recommendation (by your lecturer or employer)
  • Personal interview (optional)

Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.

Does this course require proof of English proficiency?

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Tuition fees

from 6,500 € per semester

One-off registration fee

  • 500 € (EU students)
  • 750 € (Non EU students)


Macromedia offers partial scholarships (10-30%) to talented applicants and you can also apply to other organisations.


Degree awarded

Students on this M.A. programme are awarded the following master's degree:

  • Master of Arts in Business with specialisation in Strategic Marketing

Career paths

Career prospects after graduation

After completing the M.A. programme, you will not only have a strong expertise in strategic marketing, but also outstanding practical skills and leadership potential which will help you distinguish yourself in the job market. Potential future roles include:

  • Senior Marketing Manager
  • Digital Marketing Manager
  • Marketing Director
  • Product Manager
  • Innovation Manager

Message the school

Want to know more about this program, Master's degree in Strategic Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Macromedia University of Applied Sciences - Bachelor and Master Programmes

Choosing a university is an important life decision. It's the place where you lay the foundation for your future career network and discover your chosen area of work and start to mould your professional identity. We are delighted that you've...

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Why study at Macromedia University of Applied Sciences

  • Globally recognised state-approved degrees
  • A wide network of more than 500 partners
  • Practice projects with well-known companies
  • State-of-the-art media labs and facilities
  • Small classes and individual guidance
  • Strong career prospects after graduation
  • Campuses in major media metropolises: Berlin, Munich and Cologne
  • International students from all continents
  • Programmes entirely in English

Contact info

Macromedia University of Applied Sciences

International Office, Mehringdamm 33
10691 Berlin

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Message the school

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