Master's degree in Strategic Marketing
Macromedia University of Applied Sciences
About this program
Strategic marketing plays a decisive role in today’s fast-paced, competitive and digital economy. Brands and products need a unique value proposition that is aimed at a well-defined target market supported by a meticulous understanding of the target customers and ways to resonate with them. This Master's specialisation in Strategic Marketing is tailored to prepare future marketing managers to deal intelligently with the complexities of marketing in the digital era.
Contents of the Strategic Marketing (M.A.) programme
In this Master's specialisation in Strategic Marketing, you will develop an in-depth understanding of marketing, brand building and brand management. At the same time, you will learn how to shape marketing strategies using strong marketing intelligence and capitalize on the gamut of digital platforms that are at your disposal. Key modules include:
- Marketing Strategy
- Brands and Branding
- Focus Project
- Applied Business Intelligence Analytics
Admission requirements
Admission requirements are as follows:
- Recognised Bachelor's degree
- English language proficiency certificate
- TOEFL (at least 72 out of 120)
- IELTS (at least 6 out of 9) - CV (curriculum vitae)
- Motivation statement
- Letter of recommendation (by your lecturer or employer)
- Personal interview (optional)
Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.
Does this course require proof of English proficiency?
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Learn moreTuition
Tuition fees
from 6,500 € per semester
One-off registration fee
- 500 € (EU students)
- 750 € (Non EU students)
Scholarships
Macromedia offers partial scholarships (10-30%) to talented applicants and you can also apply to other organisations.
Qualification
Degree awarded
Students on this M.A. programme are awarded the following master's degree:
- Master of Arts in Business with specialisation in Strategic Marketing
Career paths
Career prospects after graduation
After completing the M.A. programme, you will not only have a strong expertise in strategic marketing, but also outstanding practical skills and leadership potential which will help you distinguish yourself in the job market. Potential future roles include:
- Senior Marketing Manager
- Digital Marketing Manager
- Marketing Director
- Product Manager
- Innovation Manager
Message the school
About this institute
Macromedia University of Applied Sciences - Bachelor and Master Programmes
Choosing a university is an important life decision. It's the place where you lay the foundation for your future career network and discover your chosen area of work and start to mould your professional identity. We are delighted that you've...
Why study at Macromedia University of Applied Sciences
- Globally recognised state-approved degrees
- A wide network of more than 500 partners
- Practice projects with well-known companies
- State-of-the-art media labs and facilities
- Small classes and individual guidance
- Strong career prospects after graduation
- Campuses in major media metropolises: Berlin, Munich and Cologne
- International students from all continents
- Programmes entirely in English
Contact info
Macromedia University of Applied Sciences
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