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Master's degree in Luxury and Fashion Management

Macromedia University of Applied Sciences
Program overview
3-4 semesters
Full time
Master's degree
6,500 EUR
Start dates
6,500 EUR
March 2021

6,500 EUR
October 2021

6,500 EUR
March 2022

6,500 EUR
October 2022
woman with luxury fashion

Program description


Coronavirus (COVID-19) update

Students who are unable to travel can start online in virtual learning classrooms, which includes live sessions with the lecturers and professors. Then, students can travel to Germany later and continue studying on-campus.


Course details

Are you fascinated by the products, media and target groups of the premium market segment? Strong brands stand for quality and are a decisive factor when it comes to purchasing decisions and customer loyalty. On this luxury and fashion management programme, you will learn strategic skills and experience how a brand can be successfully showcased at fashion shows and congresses, as well as with sponsoring, product placement and digital media.

Contents of the Luxury and Fashion Management (M.A.) programme

In this Master's programme, you will develop a deeper understanding of the characteristics and laws that distinguish the fashion, jewellery, cosmetics and high-end automotive industries from other sectors and how to lead such companies to success. On the basis of sound knowledge of the market economy and corporate management, you will acquire specialist knowledge on the global consumer behaviour of customers in various luxury goods and fashion markets, on production and location policy and on the successful communication of offers. Course modules include:

  • Marketing Strategy
  • Brands and Branding
  • Focus Project
  • Luxury and Fashion Business

Admission requirements

Admission requirements are as follows:

  • Recognised Bachelor's degree
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Motivation statement
  • Letter of recommendation (by your lecturer or employer)
  • Personal interview (optional)

Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.

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Tuition fees

Partial scholarships available

Tuition fees

6,500 € per semester

One-off registration fee

  • 500 € (EU students)
  • 750 € (Non EU students).


Degree awarded

Students on this M.A. programme are awarded the following master's degree:

  • Master of Arts in Business with specialisation in Luxury and Fashion Management

Career opportunities

Career prospects after graduation

After completing the M.A. specialisation in Luxury and Fashion Management, you will be well equipped for a management position at a fashion or premium brand. You will have mastered the intricacies of corporate management, corporate communications and marketing that will help you become an expert for luxury and fashion brands. Possible future careers include:

  • Global Sourcing Executive
  • Marketing Executive
  • Luxury Brand Manager
  • Management Consultant
  • Managing Director

Request info

Want to know more about this program, Master's degree in Luxury and Fashion Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Macromedia University of Applied Sciences

Macromedia University of Applied Sciences - Bachelor and Master Programmes

Choosing a university is an important life decision. It's the place where you lay the foundation for your future career network and discover your chosen area of work and start to mould your professional identity. We are delighted that you've...

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Why study at Macromedia University of Applied Sciences

Germany ranked #1 study abroad country

Germany has been ranked the #1 study abroad country in Europe (and #3 in the world) for 2020! Whether you're interested in the urban vibes of cities like Munich, Berlin, or Frankfurt or the fairy tale towns of Marburg and Freiburg, you're guaranteed a world class education at a great price!

Contact info

Macromedia University of Applied Sciences

International Office, Mehringdamm 33
10691 Berlin

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