Master's degree in Digital Media BusinessMacromedia University of Applied Sciences
Master's degree in Digital Media Business
All available course dates
Coronavirus (COVID-19) update
Students who are unable to travel can start online in virtual learning classrooms, which includes live sessions with the lecturers and professors. Then, students can travel to Germany later and continue studying on-campus.
Digitalisation is transforming our lives and societies and media businesses are exploring new ways to capitalise on digital media and new technologies. It is the visionary leaders and skilled managers who design sound strategies and leverage new media to create value.
Do you want to be in the front seat in media-oriented companies and lead them to success? Then, this Master's specialisation in Digital Media Business is the right path for you.
Contents of the Digital Media Business (M.A.) programme
In this Master's course, you will specialise in digital media and business management. You will gain a deep understanding of the global changes in the industries as well as in our daily lives driven by the rise of digital technologies. The programme includes:
- Digital media development
- Web 2.0 services
- Developing business models
- Social media, apps and other mobile services
- Project management
- Digital campaigns
Admission requirements are as follows:
- Recognised Bachelor's degree
- English language proficiency certificate
- TOEFL (at least 72 out of 120)
- IELTS (at least 6 out of 9)
- CV (curriculum vitae)
- Motivation statement
- Letter of recommendation (by your lecturer or employer)
- Personal interview (optional)
Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.
Does this course require proof of English proficiency?
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Partial scholarships available
6,500 € per semester
One-off registration fee
- 500 € (EU students)
- 750 € (Non EU students).
Students on this M.A. programme are awarded the following master's degree:
- Master of Arts in Media and Communication Management with specialisation in Digital Media Business
Career prospects after graduation
By the end of this M.A. programme, you will have developed strong expertise in digital media and practical skills along with sharp business acumen. Potential employers are media agencies, e-commerce companies, broadcasting companies and the digital department in different types of corporations. Professional opportunities include:
- Digital media manager
- Project manager
- Advertising account executive
- Co-founder in internet start-ups in the digital media industry
- Digital business consultant
- Digital media consultant
About this institute
Macromedia University of Applied Sciences - Bachelor and Master Programmes
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