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Master's degree in Brand Management

Macromedia University of Applied Sciences
Program overview
3-4 semesters
Full time
Master's degree
6,500 EUR
Start dates
Berlin
March 2020 
October 2020 
March 2021 
Munich
March 2020 
October 2020 
March 2021 
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Program description

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills.

Digital branding forms a new core competence for agencies and companies. Creative and strategic planning skills as well as the cross-­media usage of all media channels are required in order to develop and manage brands effectively.

Contents of the Brand Management (M.A.) programme

Students specialising in brand management learn about current brand management issues and gain awareness for the interrelation of brands within complex brand architectures. Students also learn how to combine the field of management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. Key modules include:

  • Brand management
  • Brand development
  • Marketing communications
  • Product strategy
  • Social media strategy

Admission requirements

Admission requirements are as follows:

  • Recognised Bachelor's degree
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Motivation statement
  • Letter of recommendation (by your lecturer or employer)
  • Personal interview (optional)

Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.


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Tuition fees

Partial scholarships available

Tuition fees

6,500 € per semester

One-off registration fee

  • 500 € (EU students)
  • 750 € (Non EU students).

Qualification

Degree awarded

Students on this M.A. programme are awarded the following master's degree:

  • Master of Arts in Media and Communication Management with specialisation in Brand Management

Career opportunities

Career prospects after graduation

After you graduate from this M.A. programme, numerous career opportunities open up for you in the international job market. You can find challenging managerial positions corporations, media companies, ad agencies, retailers, luxury manufacturers, marketing agencies and consultancies. Some examples of potential roles are:

  • Senior marketing manager
  • Brand manager
  • Digital marketing manager
  • Marketing director
  • Product manager
  • Brand consultant

Request info

Want to know more about this program, Master's degree in Brand Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Macromedia University of Applied Sciences

Macromedia University of Applied Sciences - Bachelor and Master Programmes

Developments in our society follow the rhythm of technological progress, between the cornerstones of globalisation and the unstoppable digitalisation.  As the digital technologies drive changes in every aspect of our societies and economy, there is a need to train highly skilled digitally competent...


Read more about this school

Why study at Macromedia University of Applied Sciences

Germany ranked #1 study abroad country

Germany has been ranked the #1 study abroad country in Europe (and #3 in the world) for 2020! Whether you're interested in the urban vibes of cities like Munich, Berlin, or Frankfurt or the fairy tale towns of Marburg and Freiburg, you're guaranteed a world class education at a great price!

Contact info

Macromedia University of Applied Sciences

International Office, Mehringdamm 33
10691 Berlin
Germany

 Show phone number
www.mhmk-international.org


Request information

Want to know more about Master's degree in Brand Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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