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Bachelor's degree in Event Management

Macromedia University of Applied Sciences
Program overview
7 semesters
Full time
Bachelor's degree
Start dates
5,300 EUR
October 2021

5,300 EUR
October 2022

5,300 EUR
October 2023
venice carnival event

Program description


Coronavirus (COVID-19) update

Students who are unable to travel can start online in virtual learning classrooms, which includes live sessions with the lecturers and professors. Then, students can travel to Germany later and continue studying on-campus.


Course details

The magic of big events is endless and has always inspired people all over the world. As an expert in event management, events of all kinds are your profession and your passion. In this programme, you will master the professional conception, planning, promotion, implementation and analysis of events of all types and sizes.

Contents of the Event Management (B.A.) programme

The event management programme includes theories, models, methods and concepts of event management and the professional design and implementation of events. In addition, there are lessons in media and advertising psychology, controlling and the legal framework of events. The co-operation with agencies, organisers, contractors and artists is also part of the course content.

In addition to your acquired professional skills, you will train in project groups and develop your personal qualities such as team spirit, self-motivation and self-confidence. For this programme, the curriculum includes:

  • Basics of event management
  • Customer experience management
  • Live entertainment
  • Digital business
  • Artist management and music marketing
  • Special topics in event management


Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Admission requirements

Admission requirements are as follows:

  • Recognised secondary school leaving certificate
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Letter of motivation
  • Personal interview (optional)

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Tuition fees

Partial scholarships available

Tuition fees

5,300 € per semester

One-off registration fee

  • 500 € (EU students)
  • 750 € (Non EU students).


Degree awarded

Students on this B.A. programme are awarded one of the following bachelor's degrees:

  • Bachelor of Arts in Media Management with specialisation in Event Management
  • Bachelor of Arts (Hons) in Event Management

Career opportunities

Career prospects after graduation

This B.A. programme open doors to the organiser and event industry, in the marketing or event department of a large company, at an event agency, or as an event organiser, e.g. in the music or trade fair sector. Career prospects include positions as:

  • Event manager
  • Marketing and Sponsoring Manager
  • Start-up entrepreneur
  • Event-Strategic Planner
  • Marketing Manager
  • Artist manager

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Want to know more about this program, Bachelor's degree in Event Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Macromedia University of Applied Sciences

Macromedia University of Applied Sciences - Bachelor and Master Programmes

Choosing a university is an important life decision. It's the place where you lay the foundation for your future career network and discover your chosen area of work and start to mould your professional identity. We are delighted that you've...

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Why study at Macromedia University of Applied Sciences

Germany ranked #1 study abroad country

Germany has been ranked the #1 study abroad country in Europe (and #3 in the world) for 2020! Whether you're interested in the urban vibes of cities like Munich, Berlin, or Frankfurt or the fairy tale towns of Marburg and Freiburg, you're guaranteed a world class education at a great price!

Contact info

Macromedia University of Applied Sciences

International Office, Mehringdamm 33
10691 Berlin

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Request information

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